Birmingham Bathroom Warehouse Limited
Reference number: 1045879
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 30 June 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- BIRMINGHAM BATHROOM WAREHOUSE LIMITED (FRN 1045879) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not BIRMINGHAM BATHROOM WAREHOUSE.
- Example: if BIRMINGHAM BATHROOM WAREHOUSE refers you to a financial adviser, the advice should come from the principal firm, not from BIRMINGHAM BATHROOM WAREHOUSE itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1205 Stratford Road, Hall Green, B28 9AD, United Kingdom
In the full report: 3 background checks
- When birminghambathroomwarehouse.co.uk first appeared online, and whether it can receive email
- What kind of line 0121 777 7282 is
- Who else gives the postcode B28 9AD
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07228878 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 April 2010 (16 years old)
- Registered office
- 1205 Stratford Road, Hall Green, Birmingham, West Midlands, B28 9AD
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Natalie Anne Petford | Director | Aug 1976 | 21 May 2010 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
£56.1k
+24% from £45.3k
Cash at bank
£53.3k
+42% from £37.5k
Employees (average)
6
−25% from 8
Owed within a year
£164k
+18% from £138k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07228878. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Birmingham Bathroom Warehouse’s history from the FCA register and Companies House, newest first.
2025
10 November 2025
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Natalie Anne Petford took control (75–100% of shares)
Companies House
2010
20 April 2010
- Incorporated at Companies House
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 3
Firms like Birmingham Bathroom Warehouse
Other firms of the same type (home improvement or trades), nearest first.
In the Birmingham (B) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Birmingham Bathroom Warehouse
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
Is Birmingham Bathroom Warehouse Limited FCA authorised?
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What is Birmingham Bathroom Warehouse’s phone number and website?
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Who owns Birmingham Bathroom Warehouse?
Who runs Birmingham Bathroom Warehouse?
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What do Birmingham Bathroom Warehouse’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk