Broker Zone Ltd

Reference number: 1041442

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

GAUNTLET RISK MANAGEMENT LIMITED Reference number: 308081 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Broker Zone Ltd (FRN 1041442) is an AR of GAUNTLET RISK MANAGEMENT LIMITED (FRN 308081). When you use Broker Zone's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Broker Zone, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07865 832186

  • Address

    16 Moss Place, Kidsgrove, Stoke-On-Trent, Staffordshire, ST7 4DB, United Kingdom

In the full report: 2 background checks

  • What kind of line 07865 832186 is
  • Who else gives the postcode ST7 4DB
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Gauntlet Risk Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16626306
Company status
Active
Company type
Private limited company
Incorporated
4 August 2025 (1 year old)
Registered office
16 Moss Place, Kidsgrove, Stoke-On-Trent, Staffordshire, ST7 4DB, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Ashley Sterling Director May 1994 4 Aug 2025 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • Both people who have been directors, with their dates
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Key dates in its history

Broker Zone’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2025

1 October 2025

  • Became an appointed representative

FCA register

4 August 2025

  • Incorporated at Companies House
  • Ashley Sterling became a part-owner (25–50% of shares)
  • Kyeron Brough became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 3
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Firms like Broker Zone

Other firms of the same type (insurance broker), nearest first.

In Stoke-On-Trent

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Broker Zone

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 7 events in its history

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Frequently asked questions about this firm

Is Broker Zone Ltd FCA authorised?
Broker Zone Ltd (FRN 1041442) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Broker Zone?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Broker Zone Ltd (FRN 1041442) is an AR of GAUNTLET RISK MANAGEMENT LIMITED (FRN 308081). When you use Broker Zone's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Broker Zone, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Broker Zone’s phone number?
The FCA register lists the phone number 07865 832186 for Broker Zone. If you were given different contact details, use these to check with the firm before going any further.
Is Broker Zone a scam or clone?
Broker Zone is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Broker Zone?
Protection works through Gauntlet Risk Management Limited, the principal firm responsible for Broker Zone's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Broker Zone?
Companies House lists 2 people with significant control of Broker Zone: Mr Kyeron Brough (25–50% of shares) and Mr Ashley Sterling (25–50% of shares).
Who runs Broker Zone?
Companies House lists one director of Broker Zone: Ashley Sterling.
How long has Broker Zone been in business?
The company was formed on 4 August 2025.

Sources and links

The full report on Broker Zone Ltd

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