Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
AFS Compliance Ltd Reference number: 625035 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Bryant and Bell Finance Ltd (FRN 1040133) is an AR of AFS Compliance Ltd (FRN 625035). When you use Bryant and Bell Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Bryant and Bell Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
39/1 Jordan Lane, Edinburgh, Edinburgh, City Of, EH10 4QY, United Kingdom
In the full report: 2 background checks
- What kind of line 07932 885546 is
- Who else gives the postcode EH10 4QY
Other names (3)
If you were contacted under any of these names, it is this firm.
- Asset Finance Solutions Trading name: A name it trades under now.
- Bryant & Bell Finance Trading name: A name it trades under now.
- Bryant and Bell Finance Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- SC854009 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 30 June 2025 (1 year old)
- Registered office
- 29 Brandon Street, Hamilton, ML3 6DA, Scotland
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jack Robert Bell | Director | Sep 1996 | 30 Jun 2025 | None |
| Cameron Moray Bryant | Director | Jul 1997 | 30 Jun 2025 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Key dates in its history
Bryant and Bell Finance’s history from the FCA register and Companies House, newest first.
2025
5 September 2025
- Changed its registered name from "Bryant and Bell Finance"
FCA register
9 August 2025
- Changed its registered name from "Bryant and Bell Finance Ltd"
- Became an appointed representative
FCA register
30 June 2025
- Incorporated at Companies House
- Cameron Moray Bryant became a part-owner (25–50% of shares)
- Jack Robert Bell became a part-owner (25–50% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 2
Firms like Bryant and Bell Finance
Other firms of the same type (mortgage adviser or broker), nearest first.
In Edinburgh
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bryant and Bell Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 10 events in its history
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Frequently asked questions about this firm
Is Bryant and Bell Finance Ltd FCA authorised?
What does appointed representative mean for Bryant and Bell Finance?
What is Bryant and Bell Finance’s phone number?
Is Bryant and Bell Finance a scam or clone?
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Who owns Bryant and Bell Finance?
Who runs Bryant and Bell Finance?
How long has Bryant and Bell Finance been in business?
Does Bryant and Bell Finance use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk