Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Affirm U.K. Limited Reference number: 756087 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Bucherer UK Ltd (FRN 1055264) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not Bucherer UK.
- Example: if Bucherer UK refers you to a financial adviser, the advice should come from the principal firm, not from Bucherer UK itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Bucherer Ltd, 8-9 Frith Street, London, Westminster, W1D 3JB, United Kingdom
In the full report: 3 background checks
- When bucherer.com first appeared online, and whether it can receive email
- What kind of line 020 7292 1220 is
- Who else gives the postcode W1D 3JB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- BUCHERER UK LIMITED
- Company number
- 05209185 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 18 August 2004 (22 years old)
- Registered office
- 8-9 Frith Street, London, W1D 3JB, United Kingdom
- Nature of business
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- Retail sale of watches and jewellery in specialised stores (SIC 47770)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Guido Michael Zumbuhl | Director | Oct 1962 | 21 Mar 2017 | 1 other company |
| Morvan Maronneau | Director | Nov 1977 | 21 Jan 2019 | 2 other companies |
| Richard Alan Clement | Director | Jul 1980 | 21 Jan 2019 | None |
| Kilian Paul Muller | Director | Apr 1977 | 30 Apr 2020 | 2 other companies |
| Rachel Catherine Malloy | Director | Oct 1981 | 1 Jul 2023 | None |
| James John Woodhouse | Director | Jan 1976 | 1 Jul 2023 | None |
Other companies run by these 6 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- run together
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 6 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 6 directors run together
- All 14 people who have ever been directors, with their dates
Key dates in its history
Bucherer UK’s history from the FCA register and Companies House, newest first.
2026
29 April 2026
- Became an introducer appointed representative
FCA register
2022
2 September 2022
- Bucherer Holding Limited took control (75–100% of shares)
- Bucherer Limited gave up control
Companies House
2016
16 August 2016
- Bucherer Limited took control (75–100% of shares)
Companies House
2004
18 August 2004
- Incorporated at Companies House
Companies House
In the full report: all 25 events
- All 25 events in its history (5 shown here)
- Every director appointment and resignation: 20
Firms like Bucherer UK
Other firms of the same type (retailer), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bucherer UK
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- All 25 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk