Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 1990
- Accounts filed up to 31 March 2025
Responsible principal firm
Noble Insurance Services Ltd Reference number: 305884 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Canoe Wales (FRN 1010506) introduces customers to Noble Insurance Services Ltd (FRN 305884). Any regulated advice or arranging is done by the principal, not Canoe Wales.
- Example: if Canoe Wales refers you to a financial adviser, the advice should come from the principal firm, not from Canoe Wales itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Frongoch, Bala, Gwynedd, LL23 7NU, Wales
In the full report: 2 background checks
- What kind of line 01678 521199 is
- Who else gives the postcode LL23 7NU
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Noble Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02478971 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private company limited by guarantee
- Incorporated
- 9 March 1990 (36 years old)
- Registered office
- Canolfan Tryweryn, Frongoch, Bala, Gwynedd, LL23 7NU
- Nature of business
-
- Activities of other membership organisations not elsewhere classified (SIC 94990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Martin Potter | Director | Mar 1973 | 12 Nov 2024 | None |
| Megan Hamer-Evans | Director | Apr 1999 | 12 Nov 2024 | None |
| Richard John Sterry | Director | Apr 1978 | 18 Mar 2025 | 1 other company |
| Michael Frederick Butterfield | Director | Oct 1954 | 25 Apr 2025 | 5 other companies |
| Stephen Matthew Wilford | Director | Apr 1979 | 7 Aug 2025 | 1 other company |
| Lisette Sheena Nixon (Dr) | Director | Oct 1967 | 19 Jan 2026 | None |
| Antony James Morgan | Director | Jan 1987 | 19 Jan 2026 | None |
| Suzanne Bridget Whitaker (Dr) | Director | Nov 1962 | 19 Jan 2026 | None |
| Rhys David Ernest Green | Director | Aug 1988 | 19 Jan 2026 | 3 other companies |
Other companies run by these 9 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 10
- closed down
- 3
- are FCA-registered
- 2
In the full report: all 10 companies, named
- What each company does, and whether it is still trading
- Which of these 9 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- All 70 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£89.0k
−15% from £105k
Cash at bank
£152k
−27% from £207k
Employees (average)
17
Same as 17
Owed within a year
£59.4k
−47% from £111k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 02478971. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Canoe Wales’s history from the FCA register and Companies House, newest first.
2024
25 April 2024
- Became an introducer appointed representative
FCA register
2018
1 March 2018
- David William Wakeling no longer has significant control
- Estate Of Andrew Jeremy Booth no longer has significant control
Companies House
2017
7 April 2017
- David William Wakeling gained significant control
- Estate Of Andrew Jeremy Booth gained significant control
Companies House
1990
9 March 1990
- Incorporated at Companies House
Companies House
In the full report: all 135 events
- All 135 events in its history (6 shown here)
- Every director appointment and resignation: 129
Firms connected to Canoe Wales
Other FCA-listed firms that share a director, phone number or address with Canoe Wales. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- past link
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1)
- Who links it to this firm: the named directors, with dates
- 1 past link through former directors
Firms like Canoe Wales
Other firms of the same type (insurance broker), nearest first.
In the Llandudno (LL) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Canoe Wales
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 10 other companies its directors have run, named
- 2 background checks on its contact details
- All 135 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk