Choice Mortgage Solutions Limited
Reference number: 797698
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2015
- Accounts filed up to 31 December 2025
Responsible principal firm
THE CHOICE IFA NETWORK LTD Reference number: 440484 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Choice Mortgage Solutions Limited (FRN 797698) is an AR of THE CHOICE IFA NETWORK LTD (FRN 440484). When you use Choice Mortgage Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Choice Mortgage Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 2, Manor Farm Offices, Flexford Road, North Baddesley, Southampton, Hampshire, SO52 9DF, United Kingdom
In the full report: 3 background checks
- When choicemortgagesolutions.com first appeared online, and whether it can receive email
- What kind of line 023 8063 3377 is
- Who else gives the postcode SO52 9DF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through The Choice IFA Network Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09591107 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 May 2015 (11 years old)
- Registered office
- Stag Gates House, 63/64 The Avenue, Southampton, Hampshire, SO17 1XS
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| John Robert Quaif | Director | May 1967 | 14 May 2015 | 11 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 11
- closed down
- 5
- are FCA-registered
- 2
In the full report: all 11 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£23.3k
+3.3% from £22.6k
Cash at bank
£26.8k
−34% from £40.3k
Owed within a year
£24.3k
−38% from £39.2k
Total equity
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 09591107. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Choice Mortgage Solutions’s history from the FCA register and Companies House, newest first.
2024
26 April 2024
- Christopher James Croake stopped being a part-owner
Companies House
2018
18 June 2018
- Christopher James Croake became a part-owner (25–50% of shares)
- John Robert Quaif took control (75–100% of shares)
- The Choice IFA Network Ltd gave up control
Companies House
11 January 2018
- Became an appointed representative
FCA register
2016
6 April 2016
- The Choice IFA Network Ltd took control (75–100% of shares)
Companies House
2015
14 May 2015
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (7 shown here)
- Every director appointment and resignation: 3
Firms connected to Choice Mortgage Solutions
Other FCA-listed firms that share a director, phone number or address with Choice Mortgage Solutions. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 2
- share its postcode
- 5
In the full report: all 5 connected firms, named
- How each is linked: shared directors (2), the same postcode (5)
- Who links each one: the named directors, with dates
Firms like Choice Mortgage Solutions
Other firms of the same type (mortgage adviser or broker), nearest first.
In Southampton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Choice Mortgage Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 11 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 10 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Choice Mortgage Solutions Limited FCA authorised?
What does appointed representative mean for Choice Mortgage Solutions?
What is Choice Mortgage Solutions’ phone number and website?
Is Choice Mortgage Solutions a scam or clone?
Is my money safe with Choice Mortgage Solutions?
Who owns Choice Mortgage Solutions?
Who runs Choice Mortgage Solutions?
How long has Choice Mortgage Solutions been in business?
What do Choice Mortgage Solutions’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk