Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 30 April 2026
Responsible principal firm
Sense Network Limited Reference number: 465124 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Cleverly Planned Ltd (FRN 842889) is an AR of Sense Network Limited (FRN 465124). When you use Cleverly Planned's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Cleverly Planned, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
22A Victoria Road, Saltaire, Shipley, BD18 3LQ, United Kingdom
In the full report: 2 background checks
- What kind of line 01274 592737 is
- Who else gives the postcode BD18 3LQ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Sense Network Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- CLEVERLY PLANNED LIMITED
- Company number
- 11930628 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 April 2019 (7 years old)
- Registered office
- 22a Victoria Road, Saltaire, Shipley, BD18 3LQ, England
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sophie Elizabeth Marfell | Director | Nov 1984 | 22 May 2019 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Total equity
£43.7k
−19% from £53.7k
Cash at bank
£68.0k
−9.3% from £75.0k
Employees (average)
2
No earlier figure to compare
Owed within a year
£28.4k
+29% from £22.1k
Total equity
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11930628. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Cleverly Planned’s history from the FCA register and Companies House, newest first.
2019
28 May 2019
- Became an appointed representative
FCA register
22 May 2019
- Michael Paul Gillibrand gave up control
- Sophie Elizabeth Marfell took control (75–100% of shares)
Companies House
8 April 2019
- Incorporated at Companies House
- Michael Paul Gillibrand took control (75–100% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms like Cleverly Planned
Other firms of the same type (financial adviser), nearest first.
In Shipley
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Cleverly Planned
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 8 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk