Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
COVERSURE INSURANCE SERVICES LIMITED Reference number: 309041 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Cupican Ltd (FRN 1059115) is an AR of COVERSURE INSURANCE SERVICES LIMITED (FRN 309041). When you use Cupican's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Cupican, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
1 Sisson Close, Stevenage, Hertfordshire, SG2 9NA, United Kingdom
In the full report: 2 background checks
- What kind of line 01438 601889 is
- Who else gives the postcode SG2 9NA
Other names (4)
If you were contacted under any of these names, it is this firm.
- Coversure Trading name: A name it trades under now.
- Coversure Insurance Services (Stevenage) Trading name: A name it trades under now.
- Coversure (Stevenage) Trading name: A name it trades under now.
- Cupican Insurance Brokers Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Coversure Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17300156 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 24 June 2026 (less than a year old)
- Registered office
- 1 Sisson Close, Stevenage, SG2 9NA, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Richard Alexander Cupit | Director | May 1981 | 24 Jun 2026 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Cupican’s history from the FCA register and Companies House, newest first.
2026
19 August 2026
- Became an appointed representative
FCA register
24 June 2026
- Incorporated at Companies House
- Richard Alexander Cupit took control (75–100% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms like Cupican
Other firms of the same type (insurance broker), nearest first.
In Stevenage
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Cupican
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 9 events in its history
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Frequently asked questions about this firm
Is Cupican Ltd FCA authorised?
What does appointed representative mean for Cupican?
What is Cupican’s phone number?
Is Cupican a scam or clone?
Is my money safe with Cupican?
Who owns Cupican?
Who runs Cupican?
How long has Cupican been in business?
Does Cupican use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk