Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2026
- One of its directors is also a director of a firm that is no longer authorised
Responsible principal firm
AFS Compliance Ltd Reference number: 625035 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Daytona Asset Group Limited (FRN 1058883) is an AR of AFS Compliance Ltd (FRN 625035). When you use Daytona Asset Group's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Daytona Asset Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
9A Albert Street, Harrogate, North Yorkshire, HG1 1JX, United Kingdom
In the full report: 2 background checks
- What kind of line 0330 223 5561 is
- Who else gives the postcode HG1 1JX
Other names (2)
If you were contacted under any of these names, it is this firm.
- Asset Finance Solutions Trading name: A name it trades under now.
- Daytona Finance Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17173257 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 April 2026 (less than a year old)
- Registered office
- 1 Park View Court, St. Pauls Road, Shipley, BD18 3DZ, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alexander Neil Baldwin | Director | Feb 1991 | 22 Apr 2026 | 1 other company |
| Thomas Francis Ward | Director | Jun 1987 | 22 Apr 2026 | 6 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 7
- closed down
- 4
- is FCA-registered
- 1
In the full report: all 7 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register, including one no longer authorised
Key dates in its history
Daytona Asset Group’s history from the FCA register and Companies House, newest first.
2026
20 July 2026
- Became an appointed representative
FCA register
22 April 2026
- Incorporated at Companies House
- Alexander Neil Baldwin became a part-owner (25–50% of shares)
- Thomas Francis Ward became a part-owner (25–50% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (4 shown here)
- Every director appointment and resignation: 2
Firms connected to Daytona Asset Group
Other FCA-listed firms that share a director, phone number or address with Daytona Asset Group. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- no longer authorised
- 1
- share a director
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Daytona Asset Group
Other firms of the same type (mortgage adviser or broker), nearest first.
In Harrogate
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Daytona Asset Group
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 7 other companies its directors have run, named
- 2 background checks on its contact details
- All 8 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Daytona Asset Group Limited FCA authorised?
What does appointed representative mean for Daytona Asset Group?
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Is Daytona Asset Group a scam or clone?
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Who owns Daytona Asset Group?
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How long has Daytona Asset Group been in business?
Does Daytona Asset Group use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk