Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 May 2025
- On its latest accounts it owed £8,006 more than it owned
Responsible principal firm
SEOPA LTD Reference number: 313860 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Dealtree Ltd (FRN 1002619) introduces customers to SEOPA LTD (FRN 313860). Any regulated advice or arranging is done by the principal, not Dealtree.
- Example: if Dealtree refers you to a financial adviser, the advice should come from the principal firm, not from Dealtree itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
14/2E Docklands Business Centre, 10-16 Tiller Road, London, E14 8PX, United Kingdom
In the full report: 2 background checks
- What kind of line 07702 086819 is
- Who else gives the postcode E14 8PX
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Seopa Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14857148 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 May 2023 (3 years old)
- Registered office
- 14/2e Docklands Business Centre 14/2e Docklands Business Centre, 10-16 Tiller Road, London, E14 8PX, England
- Nature of business
-
- Agents involved in the sale of a variety of goods (SIC 46190)
- Web portals (SIC 63120)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| John William Love | Director | Feb 1985 | 9 May 2023 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Turnover
£1,511
Up £835 from £676
Net assets
−£8,006
Down £2,201 from −£5,805
Employees (average)
0
Same as 0
Owed within a year
£8,565
+42% from £6,047
Net assets are negative: on its last balance sheet the company owed £8,006 more than it owned.
The accounts for the year to 31 May 2025 do not tag profit before tax in a form that can be read automatically, so it is not shown. The last tagged figure is −£5,745, for the year to 31 May 2024.
Turnover
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14857148. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Dealtree’s history from the FCA register and Companies House, newest first.
2023
17 September 2023
- Became an introducer appointed representative
FCA register
9 May 2023
- Incorporated at Companies House
- John William Love took control (75–100% of shares)
- John William Love appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Dealtree
Other FCA-listed firms that share a director, phone number or address with Dealtree. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Dealtree
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Dealtree
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Who runs Dealtree?
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What do Dealtree’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk