Desira Group PLC

Reference number: 497109

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Automotive Compliance Limited Reference number: 497010 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Desira Group Plc (FRN 497109) is an AR of Automotive Compliance Limited (FRN 497010). When you use Desira Group's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Desira Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When desiragroup.com first appeared online, and whether it can receive email
  • What kind of line 01379 650011 is
  • Who else gives the postcode IP22 4GS
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Other names (8)

If you were contacted under any of these names, it is this firm.

  • Desira Changan Trading name
  • Desira Geely Trading name
  • Desira Isuzu Trading name
  • Desira Jaecoo Trading name
  • Desira Nissan Trading name
  • Desira Omoda Trading name
  • Easypeasy Trading name
  • Desira Kings Lynn Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Automotive Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
02482580
Company status
Active
Company type
Public limited company
Incorporated
19 March 1990 (36 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Sale of new cars and light motor vehicles (SIC 45111)

Directors and company secretaries

Name Role Born Appointed Other companies
Michelle Suzanne Gant Director Jun 1974 18 Feb 2000 3 other companies
Susan Margaret Desira Director May 1949 27 Nov 2007 1 other company
Stuart Peter Stone Director Nov 1969 24 Sep 2008 1 other company
Michelle Suzanne Gant Secretary Not published 1 Feb 2009 3 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
2
run together
1

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 3 directors run together
  • All 14 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2023Full accountsAudited

Turnover

£68.1m

−11% from £76.8m

Profit before tax

£536k

+78% from £301k

Net assets

£4.69m

+65% from £2.85m

Cash at bank

£14.0k

−47% from £26.3k

Turnover and profit

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 02482580. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Desira Group’s history from the FCA register and Companies House, newest first.

Key events (3) All events (35)

2016

6 April 2016

  • Desira Holdings PLC took control (75–100% of shares)

Companies House

2009

2 March 2009

  • Became an appointed representative

FCA register

1990

19 March 1990

  • Incorporated at Companies House

Companies House

In the full report: all 35 events

  • All 35 events in its history (3 shown here)
  • Every director appointment and resignation: 22
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Get the full report on Desira Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 35 events in its history

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Frequently asked questions about this firm

Is Desira Group PLC FCA authorised?
Desira Group PLC (FRN 497109) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Desira Group?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Desira Group PLC (FRN 497109) is an AR of Automotive Compliance Limited (FRN 497010). When you use Desira Group's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Desira Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Desira Group’s phone number and website?
The FCA register lists the phone number 01379 650011 and the website desiragroup.com for Desira Group. If you were given different contact details, use these to check with the firm before going any further.
Is Desira Group a scam or clone?
Desira Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Desira Group?
Protection works through Automotive Compliance Limited, the principal firm responsible for Desira Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Desira Group?
Desira Group is owned by Desira Holdings PLC, which holds 75–100% of shares, since 6 April 2016.
Who runs Desira Group?
Companies House lists 3 directors of Desira Group: Michelle Suzanne Gant, Susan Margaret Desira and Stuart Peter Stone.
How long has Desira Group been in business?
The company was formed on 19 March 1990.
What do Desira Group’s latest accounts show?
Its latest accounts, to 31 December 2023, show turnover of £68.1m (−11% from £76.8m) and profit before tax of £536k (+78% from £301k).
Does Desira Group use any other names?
It trades as Desira Changan, Desira Geely, Desira Isuzu, Desira Jaecoo and Desira Nissan, and 2 more names. It has previously used the name Desira Kings Lynn.

Sources and links

The full report on Desira Group PLC

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