Desira Group PLC: FCA regulated?

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 11 years
Complaints covered by the Ombudsman
No FCA actions
Active company since 1990
Accounts filed up to 31 December 2023

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Desira Group Plc Reference number: 497109 Appointed rep

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

desiragroup.com (opens in a new tab)
Phone number

01379 650111
Address

Victoria Road, Diss, Norfolk, IP22 4GS, United Kingdom

In the full report: 3 background checks

When desiragroup.com first appeared online, and whether it can receive email
What kind of line 01379 650111 is
Who else gives the postcode IP22 4GS

Other names (28)

If you were contacted under any of these names, it is this firm.

Desira Changan Trading name: A name it trades under now.
Desira Geely Trading name: A name it trades under now.
Desira ISUZU Trading name: A name it trades under now.
Desira JAECOO Trading name: A name it trades under now.
Desira Nissan Trading name: A name it trades under now.
Desira OMODA Trading name: A name it trades under now.
Desira Suzuki Trading name: A name it trades under now.
easypeasy Trading name: A name it trades under now.
Simpsons Trading name: A name it trades under now.
Simpsons Motorhomes Trading name: A name it trades under now.
Simpsons OMODA JAECOO Trading name: A name it trades under now.
Abacus Rental Former trading name: A name it used to trade under.
By Desira Former trading name: A name it used to trade under.
Desira [ Former trading name: A name it used to trade under.
Desira Abarth Former trading name: A name it used to trade under.
Desira Alfa Romeo Former trading name: A name it used to trade under.
Desira Chrysler Former trading name: A name it used to trade under.
Desira Citroen Former trading name: A name it used to trade under.
Desira Fiat Former trading name: A name it used to trade under.
Desira Infiniti Former trading name: A name it used to trade under.
Desira Jeep Former trading name: A name it used to trade under.
Desira London Former trading name: A name it used to trade under.
Desira Motor Co Former trading name: A name it used to trade under.
Desira Norfolk Former trading name: A name it used to trade under.
Desira Peugeot Former trading name: A name it used to trade under.
Fleet Direct Former trading name: A name it used to trade under.
Keyroute Former trading name: A name it used to trade under.
The Depot Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Lend or arrange credit No FSCS cover
Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (3 permissions)

Credit Broking
Debt Adjusting
Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 02482580 (opens Companies House in a new tab)
Company status: Active
Company type: Public limited company
Incorporated: 19 March 1990 (36 years old)
Registered office: Matches the FCA register address ✓
Nature of business: Sale of new cars and light motor vehicles (SIC 45111)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Michelle Suzanne Gant	Director	Jun 1974	18 Feb 2000	3 other companies
Susan Margaret Desira	Director	May 1949	27 Nov 2007	1 other company
Stuart Peter Stone	Director	Nov 1969	24 Sep 2008	1 other company
Michelle Suzanne Gant	Secretary	Not published	1 Feb 2009	3 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 3
closed down: 2
run together: 1

In the full report: all 3 companies, named

What each company does, and whether it is still trading
Which of these 3 directors sit on each board, and since when
Any that went into liquidation or administration
The 1 company these 3 directors run together
All 14 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 December 2023Full accountsAudited

Turnover

£68.1m

−11% from £76.8m

Profit before tax

£536k

+78% from £301k

Net assets

£4.69m

+65% from £2.85m

Cash at bank

£14.0k

−47% from £26.3k

Turnover and profit

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 02482580. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Desira Group’s history from the FCA register and Companies House, newest first.

Key events (4) All events (74)

2016

6 April 2016

Desira Holdings PLC took control (75–100% of shares)

Companies House

2015

24 June 2015

Regulated by the FCA from this date
Became authorised by the FCA

FCA register

1990

19 March 1990

Incorporated at Companies House

Companies House

In the full report: all 74 events

All 74 events in its history (4 shown here)
Every director appointment and resignation: 22

Firms like Desira Group

Other firms of the same type (car dealer), nearest first.

In Diss

Carl A.r. Humphrey (Sales) LimitedDissAuthorised Eemc LimitedDissAuthorised L.r. Wyard-Scott LimitedDissAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Desira Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

3 other companies its directors have run, named
3 background checks on its contact details
All 74 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Desira Group PLC FCA authorised?

Yes, Desira Group PLC (FRN 687521) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since June 2015 and works as a car dealer. The FCA has placed no limits on its permissions.

What is Desira Group’s phone number and website?

The FCA register lists the phone number 01379 650111 and the website desiragroup.com for Desira Group. If you were given different contact details, use these to check with the firm before going any further.

Is Desira Group a scam or clone?

Desira Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Desira Group?

Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Desira Group handles your money, so check the specific product before you commit. You can also refer complaints about Desira Group to the Financial Ombudsman Service, free of charge.

Who owns Desira Group?

Desira Group is owned by Desira Holdings PLC, which holds 75–100% of shares, since 6 April 2016.

Who runs Desira Group?

Companies House lists 3 directors of Desira Group: Michelle Suzanne Gant, Susan Margaret Desira and Stuart Peter Stone.

How long has Desira Group been in business?

The company was formed on 19 March 1990, and has held its current FCA authorisation since June 2015.

What do Desira Group’s latest accounts show?

Its latest accounts, to 31 December 2023, show turnover of £68.1m (−11% from £76.8m) and profit before tax of £536k (+78% from £301k).

Does Desira Group use any other names?

It trades as Desira Changan, Desira Geely, Desira ISUZU, Desira JAECOO and Desira Nissan, and 6 more names. It has previously used 17 other names, including Abacus Rental, By Desira and Desira [.