DICE FM UK Ltd: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for under a year
Protected through the principal
No FCA actions
Active company since 2022

Responsible principal firm

Klarna Financial Services UK Limited Reference number: 987889 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
DICE FM UK Ltd (FRN 1062291) introduces customers to Klarna Financial Services UK Limited (FRN 987889). Any regulated advice or arranging is done by the principal, not DICE FM UK.
Example: if DICE FM UK refers you to a financial adviser, the advice should come from the principal firm, not from DICE FM UK itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

07811 338922
Address

100 De Beauvoir Road, London, Hackney, N1 4EN, United Kingdom

In the full report: 2 background checks

What kind of line 07811 338922 is
Who else gives the postcode N1 4EN

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Klarna Financial Services UK Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 14373641 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 23 September 2022 (4 years old)
Registered office: 100 De Beauvoir Road, London, N1 4EN, England
Nature of business: Business and domestic software development (SIC 62012)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Phillip Vincent Hutcheon	Director	Jul 1974	23 Sep 2022	3 other companies
Edward Owain Robert Richards	Director	May 1984	23 Sep 2022	2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 5
still active: 5

In the full report: all 5 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
All 4 people who have ever been directors, with their dates

Key dates in its history

Dice Fm UK’s history from the FCA register and Companies House, newest first.

Key events (3) All events (9)

2026

10 September 2026

Became an introducer appointed representative

FCA register

2022

23 September 2022

Incorporated at Companies House
Dice Fm Holdings Ltd took control (75–100% of shares)

Companies House

In the full report: all 9 events

All 9 events in its history (3 shown here)
Every director appointment and resignation: 6

Firms like Dice Fm UK

Other firms of the same type (credit broker), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Dice Fm UK

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

5 other companies its directors have run, named
2 background checks on its contact details
All 9 events in its history

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Frequently asked questions about this firm

Is DICE FM UK Ltd FCA authorised?

DICE FM UK Ltd (FRN 1062291) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Dice Fm UK?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. DICE FM UK Ltd (FRN 1062291) introduces customers to Klarna Financial Services UK Limited (FRN 987889). Any regulated advice or arranging is done by the principal, not Dice Fm UK. Example: if Dice Fm UK refers you to a financial adviser, the advice should come from the principal firm, not from Dice Fm UK itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Dice Fm UK’s phone number?

The FCA register lists the phone number 07811 338922 for Dice Fm UK. If you were given different contact details, use these to check with the firm before going any further.

Is Dice Fm UK a scam or clone?

Dice Fm UK is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Dice Fm UK?

Protection works through Klarna Financial Services UK Limited, the principal firm responsible for Dice Fm UK's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Dice Fm UK?

Dice Fm UK is owned by Dice Fm Holdings Ltd, which holds 75–100% of shares and 75–100% of votes, since 23 September 2022.

Who runs Dice Fm UK?

Companies House lists 2 directors of Dice Fm UK: Phillip Vincent Hutcheon and Edward Owain Robert Richards.

How long has Dice Fm UK been in business?

The company was formed on 23 September 2022.