Direct Bikes Motors Ltd
Reference number: 1048955
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2025
- Accounts are overdue at Companies House
- 1 thing worth a closer look in the background checks
Responsible principal firm
Financial Compliance Limited Reference number: 772721 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Direct Bikes Motors Ltd (FRN 1048955) is an AR of Financial Compliance Limited (FRN 772721). When you use Direct Bikes Motors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Direct Bikes Motors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When scooterinsurance.co.uk first appeared online, and whether it can receive email
- What kind of line 07779 415486 is
- Whether WC2H 9JQ is a shared office: 187 other firms give it
Other names (3)
If you were contacted under any of these names, it is this firm.
- Scoot Scoot Trading name: A name it trades under now.
- www.motorcycle.co.uk Trading name: A name it trades under now.
- Direct Bike Motors Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Financial Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Accounts are overdue at Companies House.
- Company number
- 16197053 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 January 2025 (1 year old)
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Nature of business
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- Sale of other motor vehicles (SIC 45190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Thomas Charles Goolnik | Director | Jun 1975 | 21 Jan 2025 | 9 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 9
- closed down
- 7
- still active
- 2
In the full report: all 9 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Direct Bikes Motors’s history from the FCA register and Companies House, newest first.
2026
16 September 2026
- Changed its registered name from "Direct Bike Motors Ltd"
FCA register
8 January 2026
- Changed its registered name from "Direct Bikes Motors Ltd"
- Became an appointed representative
FCA register
2025
21 January 2025
- Incorporated at Companies House
- Thomas Charles Goolnik took control (75–100% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 1
Firms like Direct Bikes Motors
Other firms of the same type (car dealer), nearest first.
In the Central London (WC) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Direct Bikes Motors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 9 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 8 events in its history
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Frequently asked questions about this firm
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Does Direct Bikes Motors use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk