Direct Premium Finance Limited

Reference number: 714832

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When directpremiumfinance.co.uk first appeared online, and whether it can receive email
  • What kind of line 01926 407675 is
  • Who else gives the postcode CV34 4SL
Instant PDF download

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (2 permissions)
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04779098
Company status
Active
Company type
Private limited company
Incorporated
28 May 2003 (23 years old)
Registered office
14 Market Place, Warwick, Warwickshire, CV34 4SL
Nature of business
  • Other credit granting not elsewhere classified (SIC 64929)

Directors and company secretaries

Name Role Born Appointed Other companies
James Owen Godsall Director May 1982 1 Jun 2022 3 other companies
Richard Martyn Godsall Director May 1954 1 Jun 2022 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
still active
3
is FCA-registered
1

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 1 company these 2 directors run together
  • All 3 people who have ever been directors, with their dates
Instant PDF download

Filed accounts and finances

Year to 31 July 2025Micro-entity accountsNot audited

Net assets

£718k

+2.2% from £702k

Employees (average)

2

Same as 2

Owed within a year

£77.4k

+2% from £75.9k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04779098. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Direct Premium Finance’s history from the FCA register and Companies House, newest first.

Key events (9) All events (15)

2026

1 June 2026

  • Jn Godsall & Co Limited stopped being a part-owner

Companies House

2022

1 June 2022

  • Board replaced: its only director left and 2 new directors took over
  • Gordon George Bland gave up control
  • Jn Godsall & Co Limited became a part-owner (25–50% of shares)
  • Jukes Brokers Limited became the majority owner (50–75% of shares)

Companies House

2016

6 April 2016

  • Gordon George Bland took control (75–100% of shares)

Companies House

17 February 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2003

28 May 2003

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (9 shown here)
  • Every director appointment and resignation: 4
Instant PDF download

Firms connected to Direct Premium Finance

Other FCA-listed firms that share a director, phone number or address with Direct Premium Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1)
  • Who links it to this firm: the named directors, with dates
Instant PDF download

Firms like Direct Premium Finance

Other firms of the same type (lender), nearest first.

In Warwick

Calor Gas LimitedWarwickAuthorised

In the Coventry (CV) postcode area

Fair for You Enterprise CICCoventryAuthorisedAGCO Finance LimitedKenilworthAuthorisedBrookson Financial LimitedCoventryAuthorisedCapital Finserv LimitedCoventryAuthorisedCoventry and Warwickshire Reinvestment Trust Ltd.CoventryAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Direct Premium Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 15 events in its history
  • 1 connected firm, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Direct Premium Finance Limited FCA authorised?
Yes, Direct Premium Finance Limited (FRN 714832) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2016 and works as a lender. The FCA has placed no limits on its permissions.
What is Direct Premium Finance’s phone number and website?
The FCA register lists the phone number 01926 407675 and the website directpremiumfinance.co.uk for Direct Premium Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Direct Premium Finance a scam or clone?
Direct Premium Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Direct Premium Finance?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Direct Premium Finance handles your money, so check the specific product before you commit. You can also refer complaints about Direct Premium Finance to the Financial Ombudsman Service, free of charge.
Who owns Direct Premium Finance?
Direct Premium Finance is owned by Jukes Brokers Limited, which holds 50–75% of shares, 50–75% of votes and can appoint and remove the board, since 1 June 2022. Before that, it was controlled by Jn Godsall & Co Limited and Mr Gordon George Bland.
Who runs Direct Premium Finance?
Companies House lists 2 directors of Direct Premium Finance: James Owen Godsall and Richard Martyn Godsall.
How long has Direct Premium Finance been in business?
The company was formed on 28 May 2003, and has held its current FCA authorisation since February 2016.
What do Direct Premium Finance’s latest accounts show?
Its latest accounts, to 31 July 2025, show net assets of £718k (+2.2% from £702k).

Sources and links

The full report on Direct Premium Finance Limited

£19.99 · Instant PDF download

Loading secure checkout…