Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Cycle Solutions (Cycle to Work) Limited Reference number: 722968 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Direct Wines Limited (FRN 963535) introduces customers to Cycle Solutions (Cycle to Work) Limited (FRN 722968). Any regulated advice or arranging is done by the principal, not Direct Wines.
- Example: if Direct Wines refers you to a financial adviser, the advice should come from the principal firm, not from Direct Wines itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
1 Waterside Drive, Arlington Business Park, Theale, Reading, RG7 4SW, United Kingdom
In the full report: 2 background checks
- What kind of line 0118 903 1096 is
- Who else gives the postcode RG7 4SW
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Cycle Solutions (Cycle to Work) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 01095091 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 February 1973 (53 years old)
- Registered office
- 1600 Arlington Business Park, Theale, Berkshire, RG7 4SA, United Kingdom
- Nature of business
-
- Retail sale via mail order houses or via Internet (SIC 47910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alison Jane Clifford-King | Director | Jun 1966 | 1 Aug 2016 | 6 other companies |
| Henry John Hugh Laithwaite | Director | Sep 1980 | 27 Mar 2019 | 4 other companies |
| Thomas Anthony Eric Laithwaite | Director | Aug 1983 | 27 Mar 2019 | 4 other companies |
| William Wilson Laithwaite | Director | Mar 1982 | 27 Mar 2019 | 5 other companies |
| Philippa Victoria Strub | Director | May 1975 | 15 Dec 2023 | 8 other companies |
| Benjamin Peter Chaffe | Director | Aug 1982 | 29 Jun 2024 | 4 other companies |
| Celia Maria Teixeira Pronto-Hussey | Director | May 1973 | 1 Jul 2025 | 4 other companies |
Other companies run by these 7 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 22
- closed down
- 3
- run together
- 6
In the full report: all 22 companies, named
- What each company does, and whether it is still trading
- Which of these 7 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 6 companies these 7 directors run together
- All 36 people who have ever been directors, with their dates
Key dates in its history
Direct Wines’s history from the FCA register and Companies House, newest first.
2021
6 November 2021
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Direct Wines Holdings Limited took control (75–100% of shares)
Companies House
1973
8 February 1973
- Incorporated at Companies House
Companies House
In the full report: all 59 events
- All 59 events in its history (3 shown here)
- Every director appointment and resignation: 56
Firms connected to Direct Wines
Other FCA-listed firms that share a director, phone number or address with Direct Wines. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share its postcode
- 4
In the full report: all 4 connected firms, named
- How each is linked: the same postcode (4)
- Who links each one: the named directors, with dates
Firms like Direct Wines
Other firms of the same type (retailer), nearest first.
In Reading
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Direct Wines
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 22 other companies its directors have run, named
- 2 background checks on its contact details
- All 59 events in its history
- 4 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Direct Wines Limited FCA authorised?
What does introducer appointed representative mean for Direct Wines?
What is Direct Wines’ phone number?
Is Direct Wines a scam or clone?
Is my money safe with Direct Wines?
Who owns Direct Wines?
Who runs Direct Wines?
How long has Direct Wines been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk