Effective Eco Limited

Reference number: 1055245

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

HTG Finance Limited Reference number: 825534 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • EFFECTIVE ECO LIMITED (FRN 1055245) introduces customers to HTG Finance Limited (FRN 825534). Any regulated advice or arranging is done by the principal, not EFFECTIVE ECO.
  • Example: if EFFECTIVE ECO refers you to a financial adviser, the advice should come from the principal firm, not from EFFECTIVE ECO itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When effectiveeco.com first appeared online, and whether it can receive email
  • What kind of line 0121 746 3166 is
  • Who else gives the postcode B90 4AA
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through HTG Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11530284
Company status
Active
Company type
Private limited company
Incorporated
21 August 2018 (8 years old)
Registered office
435 Stratford Road, Solihull, West Midlands, B90 4AA, England
Nature of business
  • Electrical installation (SIC 43210)
  • Plumbing, heat and air-conditioning installation (SIC 43220)

Directors and company secretaries

Name Role Born Appointed Other companies
Tarjinder Chana Director Apr 1967 21 Aug 2018 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 August 2025Micro-entity accountsNot audited

Net assets

£52.5k

−45% from £96.2k

Employees (average)

5

Same as 5

Owed within a year

£189k

+38% from £137k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11530284. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Effective Eco’s history from the FCA register and Companies House, newest first.

2026

11 May 2026

  • Began trading as "Effective Eco"

FCA register

21 April 2026

  • Became an introducer appointed representative

FCA register

2018

21 August 2018

  • Incorporated at Companies House
  • Tarjinder Chana took control (75–100% of shares)
  • Tarjinder Chana appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Effective Eco

Other FCA-listed firms that share a director, phone number or address with Effective Eco. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share its postcode
4

In the full report: all 4 connected firms, named

  • How each is linked: the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Effective Eco

Other firms of the same type (home improvement or trades), nearest first.

In Solihull

Association Of Plumbing And Heating Contractors LimitedSolihullAppointed representativeBoraq Property Care LtdSolihullAppointed representativeEmerald Green Energy LtdSolihullAppointed representativeHeatsafe Birmingham LimitedSolihullAppointed representativeM J Solar LimitedSolihullAppointed representativeSpecialist Outdoor Products LimitedSolihullAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Effective Eco

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 5 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Effective Eco Limited FCA authorised?
Effective Eco Limited (FRN 1055245) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Effective Eco?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Effective Eco Limited (FRN 1055245) introduces customers to HTG Finance Limited (FRN 825534). Any regulated advice or arranging is done by the principal, not Effective Eco. Example: if Effective Eco refers you to a financial adviser, the advice should come from the principal firm, not from Effective Eco itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Effective Eco’s phone number and website?
The FCA register lists the phone number 0121 746 3166 and the website effectiveeco.com for Effective Eco. If you were given different contact details, use these to check with the firm before going any further.
Is Effective Eco a scam or clone?
Effective Eco is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Effective Eco?
Protection works through HTG Finance Limited, the principal firm responsible for Effective Eco's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Effective Eco?
Companies House lists one person with significant control of Effective Eco: Mrs. Tarjinder Chana (75–100% of shares).
Who runs Effective Eco?
Companies House lists one director of Effective Eco: Tarjinder Chana.
How long has Effective Eco been in business?
The company was formed on 21 August 2018.
What do Effective Eco’s latest accounts show?
Its latest accounts, to 31 August 2025, show net assets of £52.5k (−45% from £96.2k).

Sources and links

The full report on Effective Eco Limited

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