Specialist Outdoor Products Limited
Reference number: 1031799
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2000
- Accounts filed up to 31 December 2023
- Accounts are overdue at Companies House
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Specialist Outdoor Products Limited (FRN 1031799) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Specialist Outdoor Products.
- Example: if Specialist Outdoor Products refers you to a financial adviser, the advice should come from the principal firm, not from Specialist Outdoor Products itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1 Friars Gate, 1011 Stratford Road, Shirley, Solihull, Solihull, B90 4BN, United Kingdom
In the full report: 3 background checks
- When valeandeden.com first appeared online, and whether it can receive email
- What kind of line 07767 202993 is
- Who else gives the postcode B90 4BN
Other names (4)
If you were contacted under any of these names, it is this firm.
- A Deckboard Trading name: A name it trades under now.
- PVS Trading name: A name it trades under now.
- Vale & Eden Trading name: A name it trades under now.
- Ecodek Outdoor Living Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Accounts are overdue at Companies House.
- Company number
- 04054645 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 August 2000 (26 years old)
- Registered office
- Friars Gate 1011 Stratford Road, Shirley, Solihull, B90 4BN, England
- Nature of business
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- Other construction installation (SIC 43290)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Anthony John Williams | Director | Feb 1962 | 1 Feb 2019 | 12 other companies |
| William Joseph Waterston | Director | Jul 1976 | 10 Feb 2025 | 2 other companies |
| EPWIN SECRETARIES LTD | Corporate secretary | Not published | 1 Feb 2019 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 12
- still active
- 11
- went insolvent
- 1
In the full report: all 12 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- The one that went into liquidation or administration
- The one on the FCA register
- The 2 companies these 2 directors run together
- All 9 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£3.50m
+5% from £3.33m
Cash at bank
£0
−100% from £1.69m
Employees (average)
33
+267% from 9
Owed within a year
£0
−100% from £1.91m
Its next accounts are overdue at Companies House.
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2019 to 2023
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 04054645. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Specialist Outdoor Products’s history from the FCA register and Companies House, newest first.
2025
3 April 2025
- Became an introducer appointed representative
FCA register
2019
1 February 2019
- Board replaced: both directors left and 2 new directors took over
- Christopher Shannon stopped being a part-owner
- Jayne Louise Shannon stopped being a part-owner
- Specialist Building Products Limited took control (75–100% of shares)
Companies House
2016
6 April 2016
- Christopher Shannon became a part-owner (25–50% of shares)
- Jayne Louise Shannon became a part-owner (25–50% of shares)
Companies House
2000
17 August 2000
- Incorporated at Companies House
Companies House
In the full report: all 27 events
- All 27 events in its history (8 shown here)
- Every director appointment and resignation: 14
Firms connected to Specialist Outdoor Products
Other FCA-listed firms that share a director, phone number or address with Specialist Outdoor Products. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 1
- share its postcode
- 1
In the full report: all 2 connected firms, named
- How each is linked: shared directors (1), the same postcode (1)
- Who links each one: the named directors, with dates
Firms like Specialist Outdoor Products
Other firms of the same type (home improvement or trades), nearest first.
In Solihull
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Specialist Outdoor Products
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 12 other companies its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 27 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk