Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- ELEGANT LOFT SERVICES LTD (FRN 1046130) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not ELEGANT LOFT SERVICES.
- Example: if ELEGANT LOFT SERVICES refers you to a financial adviser, the advice should come from the principal firm, not from ELEGANT LOFT SERVICES itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
6 Shore walk, 24 Studland Road, Alum Chine, Poole, BH4 8AJ, England
In the full report: 3 background checks
- When elegantloftservices.co.uk first appeared online, and whether it can receive email
- What kind of line 07786 132061 is
- Who else gives the postcode BH4 8AJ
Other names (1)
If you were contacted under any of these names, it is this firm.
- Russell Parsons Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17086231 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 11 March 2026 (less than a year old)
- Registered office
- 6 Shore Walk, 24 Studland Road, Bournemouth, BH4 8JA, United Kingdom
- Nature of business
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- Roofing activities (SIC 43910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Emma Jane Parsons | Director | Sep 1967 | 11 Mar 2026 | None |
| Russell Parsons | Director | Mar 1966 | 11 Mar 2026 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Key dates in its history
Elegant Loft Services’s history from the FCA register and Companies House, newest first.
2026
17 June 2026
- Changed its registered name from "Russell Parsons"
FCA register
11 March 2026
- Incorporated at Companies House
- Emma Jane Parsons became a part-owner (25–50% of shares)
- Russell Parsons became a part-owner (25–50% of shares)
Companies House
2025
20 November 2025
- Became an introducer appointed representative
FCA register
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 2
Firms like Elegant Loft Services
Other firms of the same type (home improvement or trades), nearest first.
In Poole
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Elegant Loft Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 8 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk