Elite beds and mattresses direct limited
Reference number: 816544
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2015
- Accounts filed up to 31 March 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Elite beds and mattresses direct limited (FRN 816544) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Elite beds and mattresses direct.
- Example: if Elite beds and mattresses direct refers you to a financial adviser, the advice should come from the principal firm, not from Elite beds and mattresses direct itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 1&2 Windsor Drive, Devizes, SN10 2TH, United Kingdom
In the full report: 3 background checks
- When elitebedsandmattressesdirect.co.uk first appeared online, and whether it can receive email
- What kind of line 01380 887943 is
- Who else gives the postcode SN10 2TH
Other names (1)
If you were contacted under any of these names, it is this firm.
- Elite Beds Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09491764 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 March 2015 (11 years old)
- Registered office
- 66 Avon Road, Devizes, Wiltshire, SN10 1PT, United Kingdom
- Nature of business
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- Retail sale via mail order houses or via Internet (SIC 47910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew James Pearce | Director | Mar 1971 | 16 Mar 2015 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Total equity
£51.2k
−56% from £116k
Employees (average)
9
Same as 9
Owed within a year
£314k
+15% from £273k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 09491764. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Elite beds and mattresses direct’s history from the FCA register and Companies House, newest first.
2018
16 August 2018
- Became an introducer appointed representative
FCA register
2017
16 March 2017
- Andrew James Pearce took control (75–100% of shares)
Companies House
2015
16 March 2015
- Incorporated at Companies House
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms like Elite beds and mattresses direct
Other firms of the same type (retailer), nearest first.
In the Swindon (SN) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Elite beds and mattresses direct
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
Is Elite beds and mattresses direct limited FCA authorised?
What does introducer appointed representative mean for Elite beds and mattresses direct?
What is Elite beds and mattresses direct’s phone number and website?
Is Elite beds and mattresses direct a scam or clone?
Is my money safe with Elite beds and mattresses direct?
Who owns Elite beds and mattresses direct?
Who runs Elite beds and mattresses direct?
How long has Elite beds and mattresses direct been in business?
What do Elite beds and mattresses direct’s latest accounts show?
Does Elite beds and mattresses direct use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk