Mobile Thinking (Central) Ltd

Reference number: 969120

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • MOBILE THINKING (CENTRAL) LTD (FRN 969120) is an AR of EE Limited (FRN 715183). When you use MOBILE THINKING (CENTRAL)'s services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from MOBILE THINKING (CENTRAL), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When mobilethinking.group first appeared online, and whether it can receive email
  • What kind of line 07775 583981 is, and the 2 other firms that give it
  • Who else gives the postcode SN11 0BT
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • M.A.C. Communications (SW) Ltd Former name: A name it was registered under before.
  • M.A.C. Communications (SW) Ltd as a franchisee of EE Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through EE Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 April 2014 (12 years old)
Registered office
1 Market Hill, Calne, Wiltshire, SN11 0BT, England
Nature of business
  • Retail sale of mobile telephones (SIC 47421)

Directors and company secretaries

Name Role Born Appointed Other companies
James Edward Harris Director Mar 1980 18 Mar 2025 11 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
11
closed down
4
is FCA-registered
1

In the full report: all 11 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£452k

−27% from £622k

Cash at bank

£498k

+15% from £435k

Employees (average)

17

−15% from 20

Owed within a year

£345k

−5.9% from £367k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08985783. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Mobile Thinking (Central)’s history from the FCA register and Companies House, newest first.

2025

16 April 2025

  • Changed its registered name from "M.A.C. Communications (SW) Ltd"

FCA register

18 March 2025

  • Board replaced: its only director left and a new director took over
  • Matthew Stuart Dyer gave up control
  • The Jeh Group Ltd took control (75–100% of shares)

Companies House

2022

1 February 2022

  • Became an appointed representative

FCA register

2021

31 August 2021

  • Kirsty Dyer stopped being a part-owner

Companies House

2018

5 April 2018

  • Kirsty Dyer became a part-owner (25–50% of shares)

Companies House

1 March 2018

  • Alan Charles Dyer stopped being a part-owner
  • Christine Ann Dyer stopped being a part-owner

Companies House

2016

6 April 2016

  • Alan Charles Dyer became a part-owner (25–50% of shares)
  • Christine Ann Dyer became a part-owner (25–50% of shares)
  • Matthew Stuart Dyer took control (75–100% of shares)

Companies House

2014

8 April 2014

  • Incorporated at Companies House

Companies House

In the full report: all 22 events

  • All 22 events in its history (13 shown here)
  • Every director appointment and resignation: 7
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Firms connected to Mobile Thinking (Central)

Other FCA-listed firms that share a director, phone number or address with Mobile Thinking (Central). A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share a director
1
share its phone number
2

In the full report: all 3 connected firms, named

  • How each is linked: shared directors (1), the same phone number (2), the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Mobile Thinking (Central)

Other firms of the same type (retailer), nearest first.

In the Swindon (SN) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Mobile Thinking (Central)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 11 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 22 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Mobile Thinking (Central) Ltd FCA authorised?
Mobile Thinking (Central) Ltd (FRN 969120) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Mobile Thinking (Central)?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Mobile Thinking (Central) Ltd (FRN 969120) is an AR of EE Limited (FRN 715183). When you use Mobile Thinking (Central)'s services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Mobile Thinking (Central), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Mobile Thinking (Central)’s phone number and website?
The FCA register lists the phone number 07775 583981 and the website mobilethinking.group for Mobile Thinking (Central). If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.
Is Mobile Thinking (Central) a scam or clone?
Mobile Thinking (Central) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Mobile Thinking (Central)?
Protection works through EE Limited, the principal firm responsible for Mobile Thinking (Central)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Mobile Thinking (Central)?
Mobile Thinking (Central) is owned by The Jeh Group Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 18 March 2025. Before that, it was controlled by Mrs Kirsty Dyer, Mr Matthew Stuart Dyer and Mrs Christine Ann Dyer.
Who runs Mobile Thinking (Central)?
Companies House lists one director of Mobile Thinking (Central): James Edward Harris.
How long has Mobile Thinking (Central) been in business?
The company was formed on 8 April 2014.
What do Mobile Thinking (Central)’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £452k (−27% from £622k) and cash at bank of £498k (+15% from £435k).
Does Mobile Thinking (Central) use any other names?
It has previously used 2 other names: M.A.C. Communications (SW) Ltd and M.A.C. Communications (SW) Ltd as a franchisee of EE.

Sources and links

The full report on Mobile Thinking (Central) Ltd

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