esure Insurance Limited

Reference number: 203350

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When esure.com first appeared online, and whether it can receive email
  • What kind of line 01737 222222 is, and the other firm that gives it
  • Who else gives the postcode RH2 0SG
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Other names (7)

If you were contacted under any of these names, it is this firm.

  • esure Trading name
  • esure.com Trading name
  • First Alternative Trading name
  • Sheilas' Wheels Trading name
  • Halifax Car Insurance Former trading name
  • Sainsbury's Bank Car Insurance Former trading name
  • Sainsbury's Car Insurance Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money FSCS may apply
    Eligible deposits are typically protected by the FSCS up to £120,000 per person, per banking group.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (9 permissions)
  • Accepting Deposits
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Carrying out contracts of insurance
  • Dealing in investments as principal
  • Effecting contracts of insurance
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments

Financial Ombudsman complaints

Ombudsman complaints

new complaints, January–June 2025
413
upheld, against a 31% median
48%
about insurance
413

A bigger firm gets more complaints simply because it has more customers.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03885534
Company status
Active
Company type
Private limited company
Incorporated
29 November 1999 (26 years old)
Registered office
The Observatory, Reigate, Surrey, RH2 0SG
Nature of business
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Anthony Edward Middle Director Jan 1970 29 Sep 2025 22 other companies
Annette Catherine Andrews Director Oct 1967 29 Sep 2025 11 other companies
Ben Coumans Director Apr 1976 29 Sep 2025 None
Hans De Cuyper Director Feb 1969 29 Sep 2025 None
Alistair Meyrick Smith Director Jul 1986 29 Sep 2025 10 other companies
Alison Elizabeth Platt Director Feb 1962 29 Sep 2025 2 other companies
Richard David Jackson Director Mar 1956 29 Sep 2025 8 other companies
Jeremy William Haynes Director May 1966 1 Apr 2026 9 other companies
Tara Jane Waite Director Feb 1975 1 Apr 2026 17 other companies
Bart Karel August De Smet Director Oct 1957 27 May 2026 None
Jane Emma Mustoe Director Nov 1973 10 Aug 2026 6 other companies
Stuart James Turner Director May 1969 10 Aug 2026 5 other companies
Claire Catherine Marsh Secretary Not published 15 Dec 2025 –

Other companies run by these 12 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
45
closed down
19
are FCA-registered
8

In the full report: all 45 companies, named

  • What each company does, and whether it is still trading
  • Which of these 12 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 8 on the FCA register
  • The 10 companies these 12 directors run together
  • All 46 people who have ever been directors, with their dates
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Key dates in its history

Esure Insurance’s history from the FCA register and Companies House, newest first.

Key events (8) All events (99)

2016

6 April 2016

  • Esure Holdings Limited took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date
  • Regulated by the Prudential Regulation Authority from this date

FCA register

2001

1 December 2001

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

2000

18 December 2000

  • Changed its registered name from "Esure Insurance Limited"

FCA register

1999

29 November 1999

  • Incorporated at Companies House

Companies House

1901

1 January 1901

  • Supervised by HM Treasury under the money laundering rules from this date

FCA register

In the full report: all 99 events

  • All 99 events in its history (8 shown here)
  • Every director appointment and resignation: 78
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Firms connected to esure Insurance

Other FCA-listed firms that share a director, phone number or address with esure Insurance. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
7
share a director
7
share its phone number
1

In the full report: all 7 connected firms, named

  • How each is linked: shared directors (7), the same phone number (1), the same postcode (1)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like esure Insurance

Other firms of the same type (insurer), nearest first.

In Reigate

Tesco Underwriting LimitedReigateAuthorisedJust Retirement LimitedReigateAuthorised

In the Redhill (RH) postcode area

Astrenska Insurance LimitedHaywards HeathAuthorisedUnum LimitedDorkingAuthorisedInter Partner Assistance SAAuthorisedSabre Insurance Company LimitedDorkingAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on esure Insurance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 45 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 99 events in its history
  • 7 connected firms, named, and who links them

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Frequently asked questions about this firm

Is esure Insurance Limited FCA authorised?
Yes, esure Insurance Limited (FRN 203350) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2001 and works as an insurer. The FCA has placed no limits on its permissions.
What is esure Insurance’s phone number and website?
The FCA register lists the phone number 01737 222222 and the website esure.com for esure Insurance. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is esure Insurance a scam or clone?
esure Insurance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with esure Insurance?
It may control client money but not hold it. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about esure Insurance to the Financial Ombudsman Service, free of charge.
Who owns esure Insurance?
esure Insurance is owned by Esure Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs esure Insurance?
Companies House lists 12 directors of esure Insurance: Anthony Edward Middle, Annette Catherine Andrews, Ben Coumans, Hans De Cuyper, Alistair Meyrick Smith, Alison Elizabeth Platt and 6 more.
How long has esure Insurance been in business?
The company was formed on 29 November 1999, and has held its current FCA authorisation since December 2001.
How many complaints does esure Insurance get?
In January–June 2025, the Financial Ombudsman Service received 413 new complaints about esure Insurance, and upheld 48% of those it decided.
Does esure Insurance use any other names?
It trades as esure, esure.com, First Alternative and Sheilas' Wheels. It has previously used 3 other names: Halifax Car Insurance, Sainsbury's Bank Car Insurance and Sainsbury's Car Insurance.

Sources and links

The full report on esure Insurance Limited

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