EUI Limited

Reference number: 309378

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When admiral.com first appeared online, and whether it can receive email
  • What kind of line 0333 220 2062 is
  • Who else gives the postcode CF10 2EH
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Other names (16)

If you were contacted under any of these names, it is this firm.

  • Admiral Trading name
  • Bell Trading name
  • Diamond Trading name
  • Elephant Trading name
  • Gladiator Trading name
  • More Th>n Trading name
  • Admiral Insurance Services Ltd Former name
  • Balumba Former trading name
  • Bell Direct - Www.Belldirect.Co.Uk Former trading name
  • Diamond - Www.Diamond.Co.Uk Former trading name
  • Elephant.Co.Uk - Www.Elephant.Co.Uk Former trading name
  • Globalty Former trading name
  • Littlebox Former trading name
  • MultiCar Former trading name
  • Rentecarlo Former trading name
  • Veygo Former trading name

FCA permissions and consumer protection

  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (9 permissions)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Debt Administration
  • Debt-collecting
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments

Financial Ombudsman complaints

Ombudsman complaints

new complaints, January–June 2025
45
upheld, against a 31% median
35%
about insurance
43

A bigger firm gets more complaints simply because it has more customers. With this few, one case moves the upheld rate a lot.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
02686904
Company status
Active
Company type
Private limited company
Incorporated
12 February 1992 (34 years old)
Registered office
Ty Admiral, David Street, Cardiff, CF10 2EH, United Kingdom
Nature of business
  • Life insurance (SIC 65110)
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Andrew Michael Crossley Director Jun 1956 14 Mar 2018 64 other companies
Tom Scott Director Jul 1967 4 Dec 2019 None
Alistair Hargreaves Director Jan 1979 26 Jan 2020 1 other company
Robert Ian Leyman Townend Director Jul 1967 26 Nov 2020 7 other companies
Sarah Jane Parrish Director Sep 1963 8 Jul 2026 2 other companies
Barnaby James Brand Director Nov 1979 16 Jul 2026 None
Jarlath Wade Secretary Not published 3 Oct 2022 –

Other companies run by these 6 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
74
closed down
40
are FCA-registered
12

In the full report: all 74 companies, named

  • What each company does, and whether it is still trading
  • Which of these 6 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 12 on the FCA register
  • All 32 people who have ever been directors, with their dates
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Key dates in its history

Eui’s history from the FCA register and Companies House, newest first.

Key events (6) All events (91)

2016

6 April 2016

  • Admiral Group PLC took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2006

3 August 2006

  • Changed its registered name from "Admiral Insurance Services Ltd"

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1992

12 February 1992

  • Incorporated at Companies House

Companies House

In the full report: all 91 events

  • All 91 events in its history (6 shown here)
  • Every director appointment and resignation: 56
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Firms connected to Eui

Other FCA-listed firms that share a director, phone number or address with Eui. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2
past links
12

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
  • 12 past links through former directors
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Firms like Eui

Other firms of the same type (lender), nearest first.

In Cardiff

Black Horse LimitedCardiffAuthorisedMotoNovo Finance LimitedCardiffAuthorisedTandem Motor Finance LimitedCardiffAuthorisedAble Insurance Services LimitedCardiffAuthorisedAMG Wealth Solutions LLPCardiffAuthorisedAmie WortonCardiffAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Eui

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 74 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 91 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is EUI Limited FCA authorised?
Yes, EUI Limited (FRN 309378) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as a lender. The FCA has placed no limits on its permissions.
What is Eui’s phone number and website?
The FCA register lists the phone number 0333 220 2062 and the website admiral.com for Eui. If you were given different contact details, use these to check with the firm before going any further.
Is Eui a scam or clone?
Eui is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Eui?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Eui to the Financial Ombudsman Service, free of charge.
Who owns Eui?
Eui is owned by Admiral Group PLC, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs Eui?
Companies House lists 6 directors of Eui: Andrew Michael Crossley, Tom Scott, Alistair Hargreaves, Robert Ian Leyman Townend, Sarah Jane Parrish and Barnaby James Brand.
How long has Eui been in business?
The company was formed on 12 February 1992, and has held its current FCA authorisation since January 2005.
How many complaints does Eui get?
In January–June 2025, the Financial Ombudsman Service received 45 new complaints about Eui, and upheld 35% of those it decided.
Does Eui use any other names?
It trades as Admiral, Bell, Diamond, Elephant and Gladiator, and 1 more names. It has previously used 10 other names, including Admiral Insurance Services Ltd, Balumba and Bell Direct - Www.Belldirect.Co.Uk.

Sources and links

The full report on EUI Limited

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