Financial Initiatives Limited

Reference number: 935269

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Lathe & Co Wealth Advisers Ltd Reference number: 838186 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Financial Initiatives Limited (FRN 935269) is an AR of Lathe & Co Wealth Advisers Ltd (FRN 838186). When you use Financial Initiatives's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Financial Initiatives, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When fininit.com first appeared online, and whether it can receive email
  • What kind of line 020 4524 7600 is
  • Who else gives the postcode EC2R 6LL
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Lathe & Co Wealth Advisers Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04977589
Company status
Active
Company type
Private limited company
Incorporated
26 November 2003 (22 years old)
Registered office
16 Cathedral Road, Cardiff, CF11 9LJ, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Jack William Jennings Director Jul 1989 13 May 2020 1 other company
Gary Peter Nash Director Jan 1984 28 Oct 2020 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
1
run together
1

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Total equity

£85.8k

+10% from £78.0k

Cash at bank

£138k

+51% from £91.4k

Employees (average)

4

Same as 4

Owed within a year

£179k

+21% from £149k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04977589. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Financial Initiatives’s history from the FCA register and Companies House, newest first.

Key events (5) All events (15)

2024

17 May 2024

  • Fimac23 Ltd took control (75–100% of shares)
  • John Desmond O'Driscoll gave up control

Companies House

2020

1 October 2020

  • Became an appointed representative

FCA register

2016

6 April 2016

  • John Desmond O'Driscoll took control (75–100% of shares)

Companies House

2003

26 November 2003

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (5 shown here)
  • Every director appointment and resignation: 10
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Firms connected to Financial Initiatives

Other FCA-listed firms that share a director, phone number or address with Financial Initiatives. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share its postcode
5

In the full report: all 5 connected firms, named

  • How each is linked: the same postcode (5)
  • Who links each one: the named directors, with dates
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Firms like Financial Initiatives

Other firms of the same type (insurance broker), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Financial Initiatives

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Financial Initiatives Limited FCA authorised?
Financial Initiatives Limited (FRN 935269) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Financial Initiatives?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Financial Initiatives Limited (FRN 935269) is an AR of Lathe & Co Wealth Advisers Ltd (FRN 838186). When you use Financial Initiatives's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Financial Initiatives, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Financial Initiatives’ phone number and website?
The FCA register lists the phone number 020 4524 7600 and the website fininit.com for Financial Initiatives. If you were given different contact details, use these to check with the firm before going any further.
Is Financial Initiatives a scam or clone?
Financial Initiatives is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Financial Initiatives?
Protection works through Lathe & Co Wealth Advisers Ltd, the principal firm responsible for Financial Initiatives's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Financial Initiatives?
Financial Initiatives is owned by Fimac23 Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 17 May 2024. Before that, it was controlled by Mr John Desmond O'Driscoll.
Who runs Financial Initiatives?
Companies House lists 2 directors of Financial Initiatives: Jack William Jennings and Gary Peter Nash.
How long has Financial Initiatives been in business?
The company was formed on 26 November 2003.
What do Financial Initiatives’ latest accounts show?
Its latest accounts, to 31 March 2026, show total equity of £85.8k (+10% from £78.0k) and cash at bank of £138k (+51% from £91.4k).

Sources and links

The full report on Financial Initiatives Limited

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