Financially Fit Planning Ltd

Reference number: 918390

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

New Leaf Distribution Limited Reference number: 460421 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Financially Fit Planning Ltd (FRN 918390) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Financially Fit Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Financially Fit Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01702 431711

  • Address

    Garfield House 165-167, High Street, Rayleigh, Essex, SS6 7QA, United Kingdom

In the full report: 2 background checks

  • What kind of line 01702 431711 is
  • Who else gives the postcode SS6 7QA
Instant PDF download
Other names (1)

If you were contacted under any of these names, it is this firm.

  • Integrated IFA Ltd Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12356062
Company status
Active
Company type
Private limited company
Incorporated
9 December 2019 (6 years old)
Registered office
Garfield House, 165 - 167 High Street, Rayleigh, SS6 7QA, England
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Elliott Cone Director Feb 1976 1 Jan 2020 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • Both people who have been directors, with their dates
Instant PDF download

Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£16.5k

Up £15.9k from £646

Cash at bank

£25.4k

No earlier figure to compare

Employees (average)

1

Same as 1

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12356062. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Financially Fit Planning’s history from the FCA register and Companies House, newest first.

Key events (6) All events (9)

2025

30 July 2025

  • Changed its registered name from "Integrated IFA Ltd"

FCA register

2021

14 January 2021

  • Rikeshkumar Chandrakant Mistry gave up control

Companies House

2020

1 January 2020

  • Elliott Cone took control (75–100% of shares)

Companies House

2019

17 December 2019

  • Became an appointed representative

FCA register

9 December 2019

  • Incorporated at Companies House
  • Rikeshkumar Chandrakant Mistry took control (75–100% of shares)

Companies House

In the full report: all 9 events

  • All 9 events in its history (6 shown here)
  • Every director appointment and resignation: 3
Instant PDF download

Firms like Financially Fit Planning

Other firms of the same type (financial adviser), nearest first.

In Rayleigh

Redwood Independent Financial Advisers LimitedRayleighAppointed representativeSterling Financial Consultancy LtdRayleighAppointed representativeUtopia Financial Partners LimitedRayleighAppointed representativeEden Independent Financial Advisers LimitedRayleighAuthorisedMaps Wealth Management LimitedRayleighAuthorisedProgressive Financial Solutions LimitedRayleighAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Financially Fit Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 9 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Financially Fit Planning Ltd FCA authorised?
Financially Fit Planning Ltd (FRN 918390) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Financially Fit Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Financially Fit Planning Ltd (FRN 918390) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Financially Fit Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Financially Fit Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Financially Fit Planning’s phone number?
The FCA register lists the phone number 01702 431711 for Financially Fit Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Financially Fit Planning a scam or clone?
Financially Fit Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Financially Fit Planning?
Protection works through New Leaf Distribution Limited, the principal firm responsible for Financially Fit Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Financially Fit Planning?
Companies House lists one person with significant control of Financially Fit Planning: Mr Elliott Cone (75–100% of shares). Before that, it was controlled by Mr Rikeshkumar Chandrakant Mistry.
Who runs Financially Fit Planning?
Companies House lists one director of Financially Fit Planning: Elliott Cone.
How long has Financially Fit Planning been in business?
The company was formed on 9 December 2019.
What do Financially Fit Planning’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £16.5k (up £15.9k from £646) and cash at bank of £25.4k (no earlier figure to compare).
Does Financially Fit Planning use any other names?
It has previously used the name Integrated IFA Ltd.

Sources and links

The full report on Financially Fit Planning Ltd

£19.99 · Instant PDF download

Loading secure checkout…