Fittle Ltd

Reference number: 993958

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When fittle.fit first appeared online, and whether it can receive email
  • What kind of line 07791 561187 is
  • Whether N1 7GU is a shared office: 86 other firms give it
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13695848
Company status
Active
Company type
Private limited company
Incorporated
21 October 2021 (5 years old)
Registered office
20 Wenlock Road, London, N1 7GU, England
Nature of business
  • Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)
  • Ready-made interactive leisure and entertainment software development (SIC 62011)

Directors and company secretaries

Name Role Born Appointed Other companies
Anthony Francis Adams Director May 1993 21 Oct 2021 None
Isabel Florence Holder Director Jul 1991 21 Oct 2021 None
Megan Danielle Gibson Blaylock Director Feb 1988 6 May 2026 1 other company

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 October 2025Small company accountsNot audited

Net assets

−£107k

Up £235k from −£343k

Cash at bank

£26.3k

+148% from £10.6k

Employees (average)

1

−50% from 2

Net assets are negative: on its last balance sheet the company owed £107k more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13695848. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Fittle’s history from the FCA register and Companies House, newest first.

Key events (5) All events (11)

2023

11 April 2023

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2021

21 October 2021

  • Incorporated at Companies House
  • Anthony Francis Adams became a part-owner (25–50% of shares)
  • Isabel Florence Holder became the majority owner (50–75% of shares)

Companies House

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 3
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Firms like Fittle

Other firms of the same type (retailer), nearest first.

In London

Ikea LimitedLondonAuthorisedArgos LimitedLondonAuthorisedMarks and Spencer P.L.C.LondonAuthorisedCurrys Group LimitedLondonAuthorisedNew Look Retailers LimitedLondonAuthorisedTicketmaster UK LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Fittle

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 4 years of accounts, charted
  • All 11 events in its history

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Frequently asked questions about this firm

Is Fittle Ltd FCA authorised?
Yes, Fittle Ltd (FRN 993958) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2023 and works as a retailer. The FCA has placed no limits on its permissions.
What is Fittle’s phone number and website?
The FCA register lists the phone number 07791 561187 and the website fittle.fit for Fittle. If you were given different contact details, use these to check with the firm before going any further.
Is Fittle a scam or clone?
Fittle is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Fittle?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Fittle handles your money, so check the specific product before you commit. You can also refer complaints about Fittle to the Financial Ombudsman Service, free of charge.
Who owns Fittle?
Companies House lists 2 people with significant control of Fittle: Ms Isabel Florence Holder (50–75% of shares) and Mr Anthony Francis Adams (25–50% of shares).
Who runs Fittle?
Companies House lists 3 directors of Fittle: Anthony Francis Adams, Isabel Florence Holder and Megan Danielle Gibson Blaylock.
How long has Fittle been in business?
The company was formed on 21 October 2021, and has held its current FCA authorisation since April 2023.
What do Fittle’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of −£107k (up £235k from −£343k) and cash at bank of £26.3k (+148% from £10.6k).

Sources and links

The full report on Fittle Ltd

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