Fresh Approach Financial Planning Limited
Reference number: 831297
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2012
- Accounts filed up to 31 March 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
2 Plan Wealth Management Limited Reference number: 461598 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Fresh Approach Financial Planning Limited (FRN 831297) is an AR of 2 Plan Wealth Management Limited (FRN 461598). When you use Fresh Approach Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Fresh Approach Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Open Space, Chequers Close, Malvern, Worcestershire, WR14 1GP, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When freshapproach-fp.co.uk first appeared online, and whether it can receive email
- What kind of line 01905 421196 is
- Who else gives the postcode WR14 1GP
FCA permissions and consumer protection
- Protection through the principal firmProtection works through 2 Plan Wealth Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07993776 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 March 2012 (14 years old)
- Registered office
- Open Space Chequers Close, Enigma Park, Malvern, Worcestershire, WR14 1GP, England
- Nature of business
-
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Raymond Frank Urmston | Director | Dec 1979 | 16 Mar 2012 | 2 other companies |
| Julie Clare Urmston | Secretary | Not published | 9 Sep 2025 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£109k
−33% from £163k
Employees (average)
2
−33% from 3
Owed within a year
£129k
+67% from £77.2k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07993776. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Fresh Approach Financial Planning’s history from the FCA register and Companies House, newest first.
2025
1 October 2025
- Paul Raymond Frank Urmston gave up control
- Urmston Asset Management Limited took control (75–100% of shares)
Companies House
2 September 2025
- Julie Urmston stopped being a part-owner
Companies House
2019
18 January 2019
- Became an appointed representative
FCA register
2016
6 April 2016
- Julie Urmston became a part-owner (25–50% of shares)
- Paul Raymond Frank Urmston took control (75–100% of shares)
Companies House
2012
16 March 2012
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (7 shown here)
- Every director appointment and resignation: 3
Firms connected to Fresh Approach Financial Planning
Other FCA-listed firms that share a director, phone number or address with Fresh Approach Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Fresh Approach Financial Planning
Other firms of the same type (financial adviser), nearest first.
In Malvern
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Fresh Approach Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 7 years of accounts, charted
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk