Furniture London LTD

Reference number: 989293

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

PHOENIX FINANCIAL CONSULTANTS LIMITED Reference number: 539195 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Furniture London LTD (FRN 989293) introduces customers to PHOENIX FINANCIAL CONSULTANTS LIMITED (FRN 539195). Any regulated advice or arranging is done by the principal, not Furniture London.
  • Example: if Furniture London refers you to a financial adviser, the advice should come from the principal firm, not from Furniture London itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When royalfurnitureuk.com first appeared online, and whether it can receive email
  • What kind of line 020 8800 3579 is
  • Who else gives the postcode N16 5SA
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Royal Furniture Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Phoenix Financial Consultants Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08266510
Company status
Active
Company type
Private limited company
Incorporated
24 October 2012 (14 years old)
Registered office
Royal Furniture, Unit 7 10 Manor Road, London, N16 5SA, United Kingdom
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Sara Herman Director Apr 1956 23 May 2024 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 October 2024Small company accountsNot audited

Total equity

−£146k

Up £6,145 from −£152k

Cash at bank

£11.9k

+332% from £2,763

Employees (average)

11

+22% from 9

Owed within a year

£357k

−23% from £464k

Total equity is negative: on its last balance sheet the company owed £146k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2019 to 2024
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08266510. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Furniture London’s history from the FCA register and Companies House, newest first.

Key events (5) All events (11)

2024

23 May 2024

  • Board replaced: its only director left and a new director took over

Companies House

2022

28 December 2022

  • Became an introducer appointed representative

FCA register

2016

1 October 2016

  • Sarah Herman took control (75–100% of shares)

Companies House

2015

23 June 2015

  • Board replaced: its only director left and a new director took over

Companies House

2012

24 October 2012

  • Incorporated at Companies House

Companies House

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 5
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Firms like Furniture London

Other firms of the same type (retailer), nearest first.

In London

Xiaomi Technology UK LimitedLondonAppointed representativeIndependent Digital News and Media LimitedLondonAppointed representativeNews Financial Services LimitedLondonAppointed representativeASOS.com LimitedLondonAppointed representativeHonor Technologies (UK) Co., LtdLondonAppointed representativeDecathlon UK LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Furniture London

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 11 events in its history

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Frequently asked questions about this firm

Is Furniture London LTD FCA authorised?
Furniture London LTD (FRN 989293) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Furniture London?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Furniture London LTD (FRN 989293) introduces customers to PHOENIX FINANCIAL CONSULTANTS LIMITED (FRN 539195). Any regulated advice or arranging is done by the principal, not Furniture London. Example: if Furniture London refers you to a financial adviser, the advice should come from the principal firm, not from Furniture London itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Furniture London’s phone number and website?
The FCA register lists the phone number 020 8800 3579 and the website royalfurnitureuk.com for Furniture London. If you were given different contact details, use these to check with the firm before going any further.
Is Furniture London a scam or clone?
Furniture London is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Furniture London?
Protection works through Phoenix Financial Consultants Limited, the principal firm responsible for Furniture London's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Furniture London?
Companies House lists one person with significant control of Furniture London: Mrs Sarah Herman (75–100% of shares).
Who runs Furniture London?
Companies House lists one director of Furniture London: Sara Herman.
How long has Furniture London been in business?
The company was formed on 24 October 2012.
What do Furniture London’s latest accounts show?
Its latest accounts, to 31 October 2024, show total equity of −£146k (up £6,145 from −£152k) and cash at bank of £11.9k (+332% from £2,763).
Does Furniture London use any other names?
It trades as Royal Furniture.

Sources and links

The full report on Furniture London LTD

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