Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 14 years
- Protected through the principal
- No FCA actions
- Active company since 2004
- Accounts filed up to 31 December 2025
- On its latest accounts it owed £5.69m more than it owned
Responsible principal firm
Holiday Extras Cover Limited Reference number: 828848 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Give As You Live Limited (FRN 588242) introduces customers to Holiday Extras Cover Limited (FRN 828848). Any regulated advice or arranging is done by the principal, not Give As You Live.
- Example: if Give As You Live refers you to a financial adviser, the advice should come from the principal firm, not from Give As You Live itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
13 The Courtyard, Timothys Bridge Road, Stratford-upon-Avon, Warwickshire, CV37 9NP, England
In the full report: 3 background checks
- When giveasyoulive.com first appeared online, and whether it can receive email
- What kind of line 0800 883 8450 is
- Who else gives the postcode CV37 9NP
Other names (3)
If you were contacted under any of these names, it is this firm.
- giveasyoulive.com Trading name: A name it trades under now.
- Everyclick Limited Former name: A name it was registered under before.
- GAYL Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Holiday Extras Cover Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05181419 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 July 2004 (22 years old)
- Registered office
- 13 The Courtyard Timothys Bridge Road, Stratford Upon Avon, Warwickshire, CV37 9NP, England
- Nature of business
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- Other information technology service activities (SIC 62090)
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| William Julian Baillieu | Director | Mar 1957 | 16 Jul 2009 | 1 other company |
| Geoffrey William Squire | Director | Jan 1947 | 12 Nov 2010 | 10 other companies |
| Mark Lyndon Mathias | Director | May 1966 | 15 May 2012 | 4 other companies |
| Annabelle Lucy Risdon | Director | Aug 1982 | 21 Nov 2017 | 1 other company |
| Laura Amy Gorin | Director | Jan 1987 | 12 Feb 2020 | None |
Other companies run by these 5 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 16
- closed down
- 7
- still active
- 9
In the full report: all 16 companies, named
- What each company does, and whether it is still trading
- Which of these 5 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 21 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£5.69m
Down £144k from −£5.55m
Cash at bank
£95.1k
+89% from £50.3k
Employees (average)
12
Same as 12
Owed within a year
£512k
+23% from £415k
Net assets are negative: on its last balance sheet the company owed £5.69m more than it owned.
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05181419. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Give As You Live’s history from the FCA register and Companies House, newest first.
2019
20 February 2019
- Changed its registered name from "Everyclick Limited"
FCA register
2016
6 April 2016
- Geoffrey William Squire became a part-owner (25–50% of shares)
Companies House
2012
14 September 2012
- Became an introducer appointed representative
FCA register
2004
16 July 2004
- Incorporated at Companies House
Companies House
In the full report: all 41 events
- All 41 events in its history (4 shown here)
- Every director appointment and resignation: 33
Firms connected to Give As You Live
Other FCA-listed firms that share a director, phone number or address with Give As You Live. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Give As You Live
Other firms of the same type (insurance broker), nearest first.
In Stratford-upon-Avon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Give As You Live
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 16 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 41 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk