Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2011
- Accounts filed up to 28 February 2026
Responsible principal firm
BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED Reference number: 312878 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Going Private Limited (FRN 830174) is an AR of BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED (FRN 312878). When you use Going Private's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Going Private, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
5 Bramley Close, London, Barnet, NW7 4BR, United Kingdom
In the full report: 2 background checks
- What kind of line 020 8013 4782 is
- Who else gives the postcode NW7 4BR
Other names (1)
If you were contacted under any of these names, it is this firm.
- Going Private Health Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Brown & Brown Health and Employee Benefits Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07641047 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 19 May 2011 (15 years old)
- Registered office
- 101 New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom
- Nature of business
-
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Simon Kirsh | Director | May 1987 | 28 Feb 2019 | None |
| Jonathan Barker | Director | Oct 1991 | 22 Jul 2019 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£206k
−46% from £381k
Cash at bank
£450k
−21% from £569k
Employees (average)
2
Same as 2
Owed within a year
£248k
+28% from £194k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07641047. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Going Private’s history from the FCA register and Companies House, newest first.
2020
1 March 2020
- Jonathan Barker became a part-owner (25–50% of shares)
Companies House
2019
30 April 2019
- Stephen Michael Kirsh gave up control
Companies House
25 February 2019
- Simon Kirsh became a part-owner (25–50% of shares)
Companies House
8 January 2019
- Became an appointed representative
FCA register
2016
6 April 2016
- Stephen Michael Kirsh took control (75–100% of shares)
Companies House
2011
19 May 2011
- Incorporated at Companies House
Companies House
In the full report: all 11 events
- All 11 events in its history (6 shown here)
- Every director appointment and resignation: 4
Firms like Going Private
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Going Private
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 11 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk