Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 16 years
- Protected through the principal
- No FCA actions
- Active company since 1987
- Accounts filed up to 30 April 2026
Responsible principal firm
CAMPBELL IRVINE LIMITED Reference number: 306242 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Goodwille Limited (FRN 527287) introduces customers to CAMPBELL IRVINE LIMITED (FRN 306242). Any regulated advice or arranging is done by the principal, not Goodwille.
- Example: if Goodwille refers you to a financial adviser, the advice should come from the principal firm, not from Goodwille itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
20 Red Lion Street, London, WC1R 4PS, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7795 8100 is
- Who else gives the postcode WC1R 4PS
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Campbell Irvine Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02126896 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 April 1987 (39 years old)
- Registered office
- 20 Red Lion St, London, WC1R 4PS, United Kingdom
- Nature of business
-
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Svante Lennart Stensson Adde | Director | Jan 1956 | 1 Sep 2016 | 11 other companies |
| George Alexander James Goodwille | Director | May 1983 | 1 Sep 2016 | 12 other companies |
| Sarah Melody Jayne Scott | Secretary | Not published | 8 Sep 2025 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 23
- closed down
- 9
- are FCA-registered
- 2
In the full report: all 23 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- All 13 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£2.98m
+6.6% from £2.80m
Cash at bank
£3.62m
+6.7% from £3.39m
Employees (average)
53
+8.2% from 49
Owed within a year
£1.72m
+6.6% from £1.62m
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 02126896. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Goodwille’s history from the FCA register and Companies House, newest first.
2021
19 March 2021
- Bengt Jonas Aman no longer has significant control
- Bengt Peter Aman no longer has significant control
Companies House
2016
6 July 2016
- Board replaced: both directors left and 2 new directors took over
- Annika Ida Louise Aman Goodwille gave up control
- Bengt Jonas Aman gained significant control
- Bengt Peter Aman gained significant control
Companies House
6 April 2016
- Annika Ida Louise Aman Goodwille took control (75–100% of shares)
Companies House
2010
8 July 2010
- Became an introducer appointed representative
FCA register
1987
29 April 1987
- Incorporated at Companies House
Companies House
In the full report: all 36 events
- All 36 events in its history (9 shown here)
- Every director appointment and resignation: 27
Firms connected to Goodwille
Other FCA-listed firms that share a director, phone number or address with Goodwille. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share its postcode
- 3
- past links
- 2
In the full report: all 3 connected firms, named
- How each is linked: the same postcode (3)
- Who links each one: the named directors, with dates
- 2 past links through former directors
Firms like Goodwille
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Goodwille
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 23 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 36 events in its history
- 3 connected firms, named, and who links them
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk