Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 20 years
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 28 February 2026
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Greensward Financial Planning Limited (FRN 445918) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Greensward Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Greensward Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Estate House, 143 Connaught Avenue, Frinton-on-Sea, Essex, CO13 9AB, United Kingdom
In the full report: 3 background checks
- When greenswardfp.co.uk first appeared online, and whether it can receive email
- What kind of line 01206 323821 is
- Who else gives the postcode CO13 9AB
Other names (2)
If you were contacted under any of these names, it is this firm.
- Andrew Murray Former name: A name it was registered under before.
- School Fees Solutions Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15499810 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 18 February 2024 (2 years old)
- Registered office
- Sovereign House, 82 West Street, Rochford, SS4 1AS, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ross Colin Mcauley | Director | Dec 1985 | 18 Feb 2024 | None |
| Andrew John Murray | Director | Nov 1965 | 1 Jul 2024 | None |
| Hannah Louise Mcauley | Director | Jan 1990 | 19 Jun 2026 | None |
| Allison Jean Murray | Director | Apr 1968 | 19 Jun 2026 | None |
In the full report: every company its directors have run
- Confirmation that these 4 directors run no other company
Filed accounts and finances
Net assets
£2.95m
+7.6% from £2.74m
Cash at bank
£184k
+112% from £87.0k
Employees (average)
8
Same as 8
Owed within a year
£268k
−39% from £438k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15499810. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Greensward Financial Planning’s history from the FCA register and Companies House, newest first.
2024
1 July 2024
- Andrew John Murray became the majority owner (50–75% of shares)
Companies House
4 March 2024
- Changed its registered name from "Andrew Murray"
FCA register
18 February 2024
- Incorporated at Companies House
- Ross Colin McAuley became a part-owner (25–50% of shares)
Companies House
2005
14 December 2005
- Became an appointed representative
FCA register
In the full report: all 12 events
- All 12 events in its history (5 shown here)
- Every director appointment and resignation: 4
Firms connected to Greensward Financial Planning
Other FCA-listed firms that share a director, phone number or address with Greensward Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Greensward Financial Planning
Other firms of the same type (financial adviser), nearest first.
In Frinton-on-Sea
In the Colchester (CO) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Greensward Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 12 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Greensward Financial Planning Limited FCA authorised?
What does appointed representative mean for Greensward Financial Planning?
What is Greensward Financial Planning’s phone number and website?
Is Greensward Financial Planning a scam or clone?
Is my money safe with Greensward Financial Planning?
Who owns Greensward Financial Planning?
Who runs Greensward Financial Planning?
How long has Greensward Financial Planning been in business?
What do Greensward Financial Planning’s latest accounts show?
Does Greensward Financial Planning use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk