Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 30 September 2025
Responsible principal firm
William Ellis Sinclair Reference number: 618190 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Guardian Trading Limited (FRN 1023058) is an AR of William Ellis Sinclair (FRN 618190). When you use Guardian Trading's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Guardian Trading, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
8A Dunraven Place, Bridgend, Bridgend, CF31 1JD, United Kingdom
In the full report: 3 background checks
- When guardiantrading.co.uk first appeared online, and whether it can receive email
- What kind of line 01482 453442 is
- Who else gives the postcode CF31 1JD
Other names (20)
If you were contacted under any of these names, it is this firm.
- Cash Carrot Trading name: A name it trades under now.
- Cash Harbour Trading name: A name it trades under now.
- Cash Kitty Trading name: A name it trades under now.
- Cash Pug Trading name: A name it trades under now.
- Cash Reserve UK Trading name: A name it trades under now.
- Consolidation Experts Trading name: A name it trades under now.
- Credit Fusion Trading name: A name it trades under now.
- Flex Repay UK Trading name: A name it trades under now.
- Loan Lion Trading name: A name it trades under now.
- loanpulse.co.uk Trading name: A name it trades under now.
- LoansPulse Trading name: A name it trades under now.
- Money Mallow Trading name: A name it trades under now.
- Next Step Cash Trading name: A name it trades under now.
- Payday Pug Trading name: A name it trades under now.
- Pay Penguin Trading name: A name it trades under now.
- Pay Pony Trading name: A name it trades under now.
- Penny Point Trading name: A name it trades under now.
- Pocket Zone Trading name: A name it trades under now.
- simple-financeuk Trading name: A name it trades under now.
- Smart Loans UK Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through William Ellis Sinclair, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11178787 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 January 2018 (8 years old)
- Registered office
- 8a Dunraven Place, Bridgend, CF31 1JD, Wales
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Gareth Paul Carpenter | Director | Oct 1979 | 31 Jan 2018 | 11 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 11
- closed down
- 5
- went insolvent
- 1
In the full report: all 11 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- The one that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£203k
Up £200k from £2,474
Cash at bank
£252k
Up £252k from £180
Employees (average)
1
Same as 1
Owed within a year
£118k
Up £114k from £4,500
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11178787. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Guardian Trading’s history from the FCA register and Companies House, newest first.
2025
9 January 2025
- Became an appointed representative
FCA register
2018
31 January 2018
- Incorporated at Companies House
- Gareth Paul Carpenter gained significant control
- William Ellis Sinclair gained significant control
Companies House
In the full report: all 27 events
- All 27 events in its history (4 shown here)
- Every director appointment and resignation: 3
Firms connected to Guardian Trading
Other FCA-listed firms that share a director, phone number or address with Guardian Trading. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share its postcode
- 5
In the full report: all 5 connected firms, named
- How each is linked: the same postcode (5)
- Who links each one: the named directors, with dates
Firms like Guardian Trading
Other firms of the same type (credit broker), nearest first.
In Bridgend
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Guardian Trading
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 11 other companies its directors have run, named
- 3 background checks on its contact details
- All 27 events in its history
- 5 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Guardian Trading Limited FCA authorised?
What does appointed representative mean for Guardian Trading?
What is Guardian Trading’s phone number and website?
Is Guardian Trading a scam or clone?
Is my money safe with Guardian Trading?
Who owns Guardian Trading?
Who runs Guardian Trading?
How long has Guardian Trading been in business?
What do Guardian Trading’s latest accounts show?
Does Guardian Trading use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk