Guavas Finance Ltd
Reference number: 1053082
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 July 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Swoop Finance Limited Reference number: 936513 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- GUAVAS FINANCE LTD (FRN 1053082) is an AR of Swoop Finance Limited (FRN 936513). When you use GUAVAS FINANCE's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from GUAVAS FINANCE, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When guavas.co.uk first appeared online, and whether it can receive email
- What kind of line 01992 918010 is
- Whether WC2H 9JQ is a shared office: 190 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Swoop Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14987379 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 July 2023 (3 years old)
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Barend Johannes Van Rooyen | Director | Jul 1984 | 7 Jul 2023 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£23.9k
+266% from £6,535
Cash at bank
£28.8k
+27% from £22.7k
Employees (average)
0
Same as 0
Owed within a year
£66.0k
+75% from £37.7k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14987379. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Guavas Finance’s history from the FCA register and Companies House, newest first.
2026
21 March 2026
- Became an appointed representative
- Began trading as "Guavas Finance"
FCA register
2023
7 July 2023
- Incorporated at Companies House
- Barend Johannes Van Rooyen took control (75–100% of shares)
- Barend Johannes Van rooyen appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Guavas Finance
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Guavas Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 5 events in its history
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Frequently asked questions about this firm
Is Guavas Finance Ltd FCA authorised?
What does appointed representative mean for Guavas Finance?
What is Guavas Finance’s phone number and website?
Is Guavas Finance a scam or clone?
Is my money safe with Guavas Finance?
Who owns Guavas Finance?
Who runs Guavas Finance?
How long has Guavas Finance been in business?
What do Guavas Finance’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk