Heartsmiths Ltd

Reference number: 912210

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When heeradiamonds.com first appeared online, and whether it can receive email
  • What kind of line 020 3795 3782 is
  • Who else gives the postcode EC1N 8BN
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Other names (8)

If you were contacted under any of these names, it is this firm.

  • Artisan Jewels Trading name
  • HEERA BESPOKE JEWELLER Trading name
  • HEERA Diamonds Trading name
  • HEERA Fine Jewellery Trading name
  • Heritage Trading name
  • Madison Trading name
  • RIVIERE JEWELS Trading name
  • HEERA DIAMONDS LIMITED Former name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09650525
Company status
Active
Company type
Private limited company
Incorporated
22 June 2015 (11 years old)
Registered office
25a Hatton Garden, London, EC1N 8BN, England
Nature of business
  • Wholesale of watches and jewellery (SIC 46480)
  • Retail sale of watches and jewellery in specialised stores (SIC 47770)
  • Other letting and operating of own or leased real estate (SIC 68209)

Directors and company secretaries

Name Role Born Appointed Other companies
Mahesh Sham Chugani Director Nov 1981 1 Nov 2015 4 other companies
Anita Sham Chugani Director Jun 1978 28 Jan 2019 1 other company
Shyam Motumal Chugani Director Oct 1950 28 Jan 2019 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
still active
4
run together
1

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 3 directors run together
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£4.74m

+59% from £2.97m

Cash at bank

£4.28m

+52% from £2.82m

Employees (average)

48

+14% from 42

Owed within a year

£2.02m

−12% from £2.28m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09650525. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Heartsmiths’s history from the FCA register and Companies House, newest first.

Key events (5) All events (19)

2022

24 November 2022

  • Changed its registered name from "HEERA DIAMONDS LIMITED"

FCA register

2019

11 October 2019

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2016

22 September 2016

  • Mahesh Sham Chugani took control (75–100% of shares)

Companies House

2015

22 June 2015

  • Incorporated at Companies House

Companies House

In the full report: all 19 events

  • All 19 events in its history (5 shown here)
  • Every director appointment and resignation: 5
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Firms like Heartsmiths

Other firms of the same type (retailer), nearest first.

In London

Ikea LimitedLondonAuthorisedArgos LimitedLondonAuthorisedMarks and Spencer P.L.C.LondonAuthorisedCurrys Group LimitedLondonAuthorisedNew Look Retailers LimitedLondonAuthorisedTicketmaster UK LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Heartsmiths

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 19 events in its history

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Frequently asked questions about this firm

Is Heartsmiths Ltd FCA authorised?
Yes, Heartsmiths Ltd (FRN 912210) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2019 and works as a retailer. The FCA has placed no limits on its permissions.
What is Heartsmiths’ phone number and website?
The FCA register lists the phone number 020 3795 3782 and the website heeradiamonds.com for Heartsmiths. If you were given different contact details, use these to check with the firm before going any further.
Is Heartsmiths a scam or clone?
Heartsmiths is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Heartsmiths?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Heartsmiths handles your money, so check the specific product before you commit. You can also refer complaints about Heartsmiths to the Financial Ombudsman Service, free of charge.
Who owns Heartsmiths?
Companies House lists one person with significant control of Heartsmiths: Mr Mahesh Sham Chugani (75–100% of shares).
Who runs Heartsmiths?
Companies House lists 3 directors of Heartsmiths: Mahesh Sham Chugani, Anita Sham Chugani and Shyam Motumal Chugani.
How long has Heartsmiths been in business?
The company was formed on 22 June 2015, and has held its current FCA authorisation since October 2019.
What do Heartsmiths’ latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £4.74m (+59% from £2.97m) and cash at bank of £4.28m (+52% from £2.82m).
Does Heartsmiths use any other names?
It trades as Artisan Jewels, HEERA BESPOKE JEWELLER, HEERA Diamonds, HEERA Fine Jewellery and Heritage, and 2 more names. It has previously used the name HEERA DIAMONDS LIMITED.

Sources and links

The full report on Heartsmiths Ltd

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