Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Cycle Solutions (Cycle to Work) Limited Reference number: 722968 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- HERON FOODS LIMITED (FRN 1057187) introduces customers to Cycle Solutions (Cycle to Work) Limited (FRN 722968). Any regulated advice or arranging is done by the principal, not HERON FOODS.
- Example: if HERON FOODS refers you to a financial adviser, the advice should come from the principal firm, not from HERON FOODS itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
The Vault, Dakota Drive, Speke, Liverpool, Liverpool, L24 8RJ, United Kingdom
In the full report: 2 background checks
- What kind of line 0345 603 7300 is
- Who else gives the postcode L24 8RJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Cycle Solutions (Cycle to Work) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 01392197 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 3 October 1978 (48 years old)
- Registered office
- The Vault Dakota Drive, Estuary Commerce Park, Speke, Liverpool, L24 8RJ
- Nature of business
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- Retail sale in non-specialised stores with food, beverages or tobacco predominating (SIC 47110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan Mark Laverack | Director | Jul 1970 | 24 Nov 2017 | 1 other company |
| Anthony Kevin Dobbs | Director | Feb 1969 | 8 Dec 2017 | None |
| Alexander Daniel Keeler Simpson | Director | Jun 1973 | 23 Aug 2023 | 11 other companies |
| Jonathan David Parry | Director | May 1973 | 27 Feb 2024 | 4 other companies |
| Dale Alfred Fawcett | Director | Apr 1990 | 6 Jun 2025 | None |
| Gerardus Matheus Thomas Jegen | Director | Apr 1971 | 16 Jun 2025 | 11 other companies |
| Peter John Waterhouse (Dr) | Director | Dec 1978 | 10 Apr 2026 | 11 other companies |
| Alexander Daniel Keeler Simpson | Secretary | Not published | 27 Feb 2024 | – |
Other companies run by these 7 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 12
- still active
- 12
- run together
- 11
In the full report: all 12 companies, named
- What each company does, and whether it is still trading
- Which of these 7 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 11 companies these 7 directors run together
- All 21 people who have ever been directors, with their dates
Key dates in its history
Heron Foods’s history from the FCA register and Companies House, newest first.
2026
2 June 2026
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Heron Food Group Limited took control (75–100% of shares)
Companies House
1978
3 October 1978
- Incorporated at Companies House
Companies House
In the full report: all 36 events
- All 36 events in its history (3 shown here)
- Every director appointment and resignation: 33
Firms like Heron Foods
Other firms of the same type (retailer), nearest first.
In Liverpool
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Heron Foods
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 12 other companies its directors have run, named
- 2 background checks on its contact details
- All 36 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk