Shop Direct Home Shopping Limited
Reference number: 406510
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Shop Direct Finance Company Limited Reference number: 312190 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Shop Direct Home Shopping Limited (FRN 406510) introduces customers to Shop Direct Finance Company Limited (FRN 312190). Any regulated advice or arranging is done by the principal, not Shop Direct Home Shopping.
- Example: if Shop Direct Home Shopping refers you to a financial adviser, the advice should come from the principal firm, not from Shop Direct Home Shopping itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
Skyways House, Speke Road, Speke, Liverpool, Merseyside, L70 1AB, United Kingdom
In the full report: 3 background checks
- When very.co.uk first appeared online, and whether it can receive email
- What kind of line 0844 292 1000 is, and the other firm that gives it
- Who else gives the postcode L70 1AB
Other names (20)
If you were contacted under any of these names, it is this firm.
- Littlewoods Trading name: A name it trades under now.
- very Trading name: A name it trades under now.
- Littlewoods Home Shopping Limited Former name: A name it was registered under before.
- Littlewoods Shop Direct Home Shopping Ltd Former name: A name it was registered under before.
- Shop Direct Home Shopping Ltd Former name: A name it was registered under before.
- Abound Former trading name: A name it used to trade under.
- Additions Former trading name: A name it used to trade under.
- Choice Former trading name: A name it used to trade under.
- Choice For You Former trading name: A name it used to trade under.
- Great Universal Former trading name: A name it used to trade under.
- Great Universal Essentials Former trading name: A name it used to trade under.
- Kays Former trading name: A name it used to trade under.
- Kays Lifestyle Former trading name: A name it used to trade under.
- Littlewood Direct Former trading name: A name it used to trade under.
- Littlewood LX Former trading name: A name it used to trade under.
- Littlewoods Even More Former trading name: A name it used to trade under.
- Lx Direct Former trading name: A name it used to trade under.
- Marshall Ward Former trading name: A name it used to trade under.
- Shop Direct Former trading name: A name it used to trade under.
- Sport E-Comm Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Shop Direct Finance Company Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04663281 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 11 February 2003 (23 years old)
- Registered office
- First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB
- Nature of business
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- Retail sale via mail order houses or via Internet (SIC 47910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Robert Feather | Director | Oct 1967 | 26 Apr 2024 | 16 other companies |
| Sean Michael Hallows | Director | Aug 1965 | 11 Sep 2024 | 2 other companies |
| Edward Sebastian Thomas Fry | Director | Oct 1985 | 1 Oct 2025 | 6 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 20
- closed down
- 1
- are FCA-registered
- 2
In the full report: all 20 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- The 4 companies these 3 directors run together
- All 18 people who have ever been directors, with their dates
Key dates in its history
Shop Direct Home Shopping’s history from the FCA register and Companies House, newest first.
2024
18 July 2024
- Changed its registered name from "Shop Direct Home Shopping Ltd"
FCA register
2016
6 April 2016
- Littlewoods Limited took control (75–100% of shares)
Companies House
2008
1 July 2008
- Changed its registered name from "Littlewoods Shop Direct Home Shopping Ltd"
FCA register
12 March 2008
- Board replaced: its only director left and 5 new directors took over
Companies House
2005
30 November 2005
- Changed its registered name from "Littlewoods Home Shopping Limited"
FCA register
14 January 2005
- Became an introducer appointed representative
FCA register
2003
11 February 2003
- Incorporated at Companies House
Companies House
In the full report: all 70 events
- All 70 events in its history (7 shown here)
- Every director appointment and resignation: 31
Firms connected to Shop Direct Home Shopping
Other FCA-listed firms that share a director, phone number or address with Shop Direct Home Shopping. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
- 1 past link through former directors
Firms like Shop Direct Home Shopping
Other firms of the same type (retailer), nearest first.
In Liverpool
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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Shop Direct Home Shopping
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 20 other companies its directors have run, named
- 3 background checks on its contact details
- All 70 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Shop Direct Home Shopping Limited FCA authorised?
Shop Direct Home Shopping Limited (FRN 406510) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Shop Direct Home Shopping?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Shop Direct Home Shopping Limited (FRN 406510) introduces customers to Shop Direct Finance Company Limited (FRN 312190). Any regulated advice or arranging is done by the principal, not Shop Direct Home Shopping. Example: if Shop Direct Home Shopping refers you to a financial adviser, the advice should come from the principal firm, not from Shop Direct Home Shopping itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Shop Direct Home Shopping’s phone number and website?
The FCA register lists the phone number 0844 292 1000 and the website very.co.uk for Shop Direct Home Shopping. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Shop Direct Home Shopping a scam or clone?
Shop Direct Home Shopping is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Shop Direct Home Shopping?
Protection works through Shop Direct Finance Company Limited, the principal firm responsible for Shop Direct Home Shopping's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Shop Direct Home Shopping?
Shop Direct Home Shopping is owned by Littlewoods Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs Shop Direct Home Shopping?
Companies House lists 3 directors of Shop Direct Home Shopping: Robert Feather, Sean Michael Hallows and Edward Sebastian Thomas Fry.
How long has Shop Direct Home Shopping been in business?
The company was formed on 11 February 2003.
Does Shop Direct Home Shopping use any other names?
It trades as Littlewoods and very. It has previously used 18 other names, including Littlewoods Home Shopping Limited, Littlewoods Shop Direct Home Shopping Ltd and Shop Direct Home Shopping Ltd.
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk