HK Financial Advice Service Ltd: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 21 years
Protected through the principal
No FCA actions
Active company since 2005
Accounts filed up to 31 March 2026
Confirmation statement is overdue at Companies House

Responsible principal firm

WARD GOODMAN FINANCIAL SERVICES LIMITED Reference number: 221867 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
HK Financial Advice Service Ltd (FRN 440977) is an AR of WARD GOODMAN FINANCIAL SERVICES LIMITED (FRN 221867). When you use HK Financial Advice Service's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from HK Financial Advice Service, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

hkfas.co.uk (opens in a new tab)
Phone number

01202 874202
Address

4 Cedar Park, Cobham Road, Ferndown Industrial Estate, Wimborne, Dorset, BH21 7SF, United Kingdom

In the full report: 3 background checks

When hkfas.co.uk first appeared online, and whether it can receive email
What kind of line 01202 874202 is
Who else gives the postcode BH21 7SF

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Ward Goodman Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

Confirmation statement is overdue at Companies House.

Company name: HK FINANCIAL ADVICE SERVICE LIMITED
Company number: 05550616 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 31 August 2005 (21 years old)
Registered office: Matches the FCA register address ✓
Nature of business: Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Gareth John Simon	Director	Sep 1975	1 Jan 2012	7 other companies
Margaret Baker	Director	Jun 1962	22 Nov 2016	1 other company
Alex Foster	Director	May 1975	21 Nov 2017	7 other companies
Katharine Jones	Director	Jan 1964	10 Feb 2020	1 other company
Laura Emma Mary Staples	Director	Jun 1980	20 Oct 2023	6 other companies
WARD GOODMAN FINANCIAL SERVICES LTD	Corporate secretary	Not published	31 Aug 2005	–

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 16
closed down: 4
went insolvent: 1

In the full report: all 16 companies, named

What each company does, and whether it is still trading
Which of these 5 directors sit on each board, and since when
The one that went into liquidation or administration
The 2 on the FCA register
The 6 companies these 5 directors run together
All 13 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£144k

No earlier figure to compare

Cash at bank

£1,711

+22% from £1,405

Employees (average)

0

Same as 0

Owed within a year

£73.9k

+17% from £63.3k

Assets and liabilities

In the full report: all 6 years of accounts

Every year from 2021 to 2026
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05550616. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

HK Financial Advice Service’s history from the FCA register and Companies House, newest first.

Key events (4) All events (25)

2016

6 April 2016

Humphries Kirk Nominees Limited became a part-owner (25–50% of shares)
Ward Goodman Financial Services Limited became the majority owner (50–75% of shares)

Companies House

2005

25 October 2005

Became an appointed representative

FCA register

31 August 2005

Incorporated at Companies House

Companies House

In the full report: all 25 events

All 25 events in its history (4 shown here)
Every director appointment and resignation: 21

Firms connected to HK Financial Advice Service

Other FCA-listed firms that share a director, phone number or address with HK Financial Advice Service. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 2
share a director: 2
share its postcode: 2

In the full report: all 2 connected firms, named

How each is linked: shared directors (2), the same postcode (2)
Who links each one: the named directors, with dates

Firms like HK Financial Advice Service

Other firms of the same type (financial adviser), nearest first.

In Wimborne

Aardvark Accounting LtdWimborneAppointed representative Andrew David Associates (Holdings) LimitedWimborneAppointed representative Blanchards Bailey Financial Services LtdWimborneAppointed representative BLP Wealth Management LtdWimborneAppointed representative JRS Financial Services LTDWimborneAppointed representative Morrison Financial Associates LimitedWimborneAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on HK Financial Advice Service

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

16 other companies its directors have run, named
3 background checks on its contact details
6 years of accounts, charted
All 25 events in its history
2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is HK Financial Advice Service Ltd FCA authorised?

HK Financial Advice Service Ltd (FRN 440977) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for HK Financial Advice Service?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. HK Financial Advice Service Ltd (FRN 440977) is an AR of WARD GOODMAN FINANCIAL SERVICES LIMITED (FRN 221867). When you use HK Financial Advice Service's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from HK Financial Advice Service, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is HK Financial Advice Service’s phone number and website?

The FCA register lists the phone number 01202 874202 and the website hkfas.co.uk for HK Financial Advice Service. If you were given different contact details, use these to check with the firm before going any further.

Is HK Financial Advice Service a scam or clone?

HK Financial Advice Service is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with HK Financial Advice Service?

Protection works through Ward Goodman Financial Services Limited, the principal firm responsible for HK Financial Advice Service's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns HK Financial Advice Service?

HK Financial Advice Service is owned by Ward Goodman Financial Services Limited, which holds 50–75% of shares and 50–75% of votes, since 6 April 2016.

Who runs HK Financial Advice Service?

Companies House lists 5 directors of HK Financial Advice Service: Gareth John Simon, Margaret Baker, Alex Foster, Katharine Jones and Laura Emma Mary Staples.

How long has HK Financial Advice Service been in business?

The company was formed on 31 August 2005.

What do HK Financial Advice Service’s latest accounts show?

Its latest accounts, to 31 March 2026, show net assets of £144k (no earlier figure to compare) and cash at bank of £1,711 (+22% from £1,405).