Home Guru Ltd

Reference number: 997892

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

The Finance Planning Group Limited Reference number: 715721 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Home Guru Ltd (FRN 997892) is an AR of The Finance Planning Group Limited (FRN 715721). When you use Home Guru's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Home Guru, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When homegurultd.co.uk first appeared online, and whether it can receive email
  • What kind of line 07763 504778 is
  • Whether WC2H 9JQ is a shared office: 186 other firms give it
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Apex Finance Solutions Trading name
  • Mclains Commercial Finance Trading name
  • Mclains Residential Mortgages Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through The Finance Planning Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Home Guru’s history from the FCA register and Companies House, newest first.

Key events (1) All events (5)

2023

14 June 2023

  • Became an appointed representative

FCA register

In the full report: all 5 events

  • All 5 events in its history (1 shown here)
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Firms like Home Guru

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Home Guru

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details, 1 flagged
  • All 5 events in its history

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Frequently asked questions about this firm

Is Home Guru Ltd FCA authorised?
Home Guru Ltd (FRN 997892) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Home Guru?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Home Guru Ltd (FRN 997892) is an AR of The Finance Planning Group Limited (FRN 715721). When you use Home Guru's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Home Guru, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Home Guru’s phone number and website?
The FCA register lists the phone number 07763 504778 and the website homegurultd.co.uk for Home Guru. If you were given different contact details, use these to check with the firm before going any further.
Is Home Guru a scam or clone?
Home Guru is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Home Guru?
Protection works through The Finance Planning Group Limited, the principal firm responsible for Home Guru's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Home Guru use any other names?
It trades as Apex Finance Solutions, Mclains Commercial Finance and Mclains Residential Mortgages.

Sources and links

The full report on Home Guru Ltd

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