HSL Assured Limited
Reference number: 566875
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 15 years
- Protected through the principal
- No FCA actions
- Active company since 2011
- Accounts filed up to 31 December 2024
- Confirmation statement is overdue at Companies House
Responsible principal firm
Sesame Limited Reference number: 150427 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- HSL Assured Limited (FRN 566875) is an AR of Sesame Limited (FRN 150427). When you use HSL Assured's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from HSL Assured, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Flat 32, George Leybourne House, Fletcher Street, London, Tower Hamlets, E1 8HW, United Kingdom
In the full report: 3 background checks
- When hsl-assured.com first appeared online, and whether it can receive email
- What kind of line 020 3468 8911 is
- Who else gives the postcode E1 8HW
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Confirmation statement is overdue at Companies House.
- Company number
- 07660173 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 June 2011 (15 years old)
- Registered office
- 2nd Floor 168 Shoreditch High Street, London, E1 6RA, United Kingdom
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Deborah Guise | Director | Dec 1952 | 7 Jun 2011 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- still active
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£54.5k
+975% from £5,071
Employees (average)
1
Same as 1
Owed within a year
£115k
+18% from £97.4k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2024
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07660173. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
HSL Assured’s history from the FCA register and Companies House, newest first.
2016
6 April 2016
- Healthscanlife Limited took control (75–100% of shares)
Companies House
2011
19 October 2011
- Became an appointed representative
FCA register
7 June 2011
- Incorporated at Companies House
- Deborah Guise appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like HSL Assured
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on HSL Assured
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 4 events in its history
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Frequently asked questions about this firm
Is HSL Assured Limited FCA authorised?
What does appointed representative mean for HSL Assured?
What is HSL Assured’s phone number and website?
Is HSL Assured a scam or clone?
Is my money safe with HSL Assured?
Who owns HSL Assured?
Who runs HSL Assured?
How long has HSL Assured been in business?
What do HSL Assured’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk