Ideal Mortgages London Ltd

Reference number: 596279

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Sesame Limited Reference number: 150427 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Ideal Mortgages London Ltd (FRN 596279) is an AR of Sesame Limited (FRN 150427). When you use Ideal Mortgages London's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Ideal Mortgages London, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07737 687596

  • Address

    73 St. Leonards Road, Amersham, Buckinghamshire, HP6 6DR, United Kingdom

In the full report: 2 background checks

  • What kind of line 07737 687596 is
  • Who else gives the postcode HP6 6DR
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
IDEAL MORTGAGES LONDON LIMITED
Company number
08307921
Company status
Active
Company type
Private limited company
Incorporated
26 November 2012 (13 years old)
Registered office
73 St. Leonards Road, Amersham, HP6 6DR, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)
  • Other professional, scientific and technical activities not elsewhere classified (SIC 74909)

Directors and company secretaries

Name Role Born Appointed Other companies
Anoop Joginapelli Director Aug 1979 26 Nov 2012 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 30 November 2025Micro-entity accountsNot audited

Net assets

£2,985

Up £2,404 from £581

Employees (average)

2

Same as 2

Owed within a year

£10.5k

−7.8% from £11.3k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08307921. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Ideal Mortgages London’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Anoop Joginapelli became a part-owner (25–50% of shares)
  • Deepamala Metpalli became a part-owner (25–50% of shares)

Companies House

2013

25 February 2013

  • Became an appointed representative

FCA register

2012

26 November 2012

  • Incorporated at Companies House
  • Anoop Joginapelli appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Ideal Mortgages London

Other firms of the same type (insurance broker), nearest first.

In Amersham

Winchmore Mortgages & Protection LtdAmershamAppointed representativeSalSac LimitedAmershamAppointed representative

In the Hemel Hempstead (HP) postcode area

Civil Service Sports Council LimitedHigh WycombeAppointed representativeHealth and Social Security Recreational Association (HASSRA)High WycombeAppointed representativeAdvance UnionTringAppointed representativeAPH Financial Management Services LtdAylesburyAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Ideal Mortgages London

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 5 events in its history

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Frequently asked questions about this firm

Is Ideal Mortgages London Ltd FCA authorised?
Ideal Mortgages London Ltd (FRN 596279) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Ideal Mortgages London?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Ideal Mortgages London Ltd (FRN 596279) is an AR of Sesame Limited (FRN 150427). When you use Ideal Mortgages London's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Ideal Mortgages London, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Ideal Mortgages London’s phone number?
The FCA register lists the phone number 07737 687596 for Ideal Mortgages London. If you were given different contact details, use these to check with the firm before going any further.
Is Ideal Mortgages London a scam or clone?
Ideal Mortgages London is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Ideal Mortgages London?
Protection works through Sesame Limited, the principal firm responsible for Ideal Mortgages London's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Ideal Mortgages London?
Companies House lists 2 people with significant control of Ideal Mortgages London: Mr Anoop Joginapelli (25–50% of shares) and Mrs Deepamala Metpalli (25–50% of shares).
Who runs Ideal Mortgages London?
Companies House lists one director of Ideal Mortgages London: Anoop Joginapelli.
How long has Ideal Mortgages London been in business?
The company was formed on 26 November 2012.
What do Ideal Mortgages London’s latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of £2,985 (up £2,404 from £581).

Sources and links

The full report on Ideal Mortgages London Ltd

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