Imagine Cruising Limited: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 12 years
Protected through the principal
No FCA actions
Active company since 2009
Accounts filed up to 31 March 2025

Responsible principal firm

Just Insurance Agents Limited Reference number: 610022 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Imagine Cruising Limited (FRN 615324) introduces customers to Just Insurance Agents Limited (FRN 610022). Any regulated advice or arranging is done by the principal, not Imagine Cruising.
Example: if Imagine Cruising refers you to a financial adviser, the advice should come from the principal firm, not from Imagine Cruising itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

imaginecruising.co.uk (opens in a new tab)
Phone number

0844 372 2339
Address

2nd Floor Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA, United Kingdom

In the full report: 3 background checks

When imaginecruising.co.uk first appeared online, and whether it can receive email
What kind of line 0844 372 2339 is
Who else gives the postcode TW9 2JA

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Just Insurance Agents Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 06803008 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 27 January 2009 (17 years old)
Registered office: 2nd Floor Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA, United Kingdom
Nature of business: Travel agency activities (SIC 79110)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Sarah Elizabeth Seddon	Director	Dec 1979	29 Oct 2012	2 other companies
Meeta Chhaganlal Bromley	Director	May 1967	27 Sep 2023	None
John Constantine Bevan	Director	Dec 1965	27 Sep 2023	None
Lesley Anne Rollo	Director	Aug 1973	5 Mar 2024	5 other companies
Stephen John Morrish	Director	Dec 1973	8 May 2025	2 other companies
David Anthony John Roberts	Director	Mar 1975	24 Apr 2026	3 other companies

Other companies run by these 6 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 7
still active: 7
run together: 3

In the full report: all 7 companies, named

What each company does, and whether it is still trading
Which of these 6 directors sit on each board, and since when
Any that went into liquidation or administration
The 3 companies these 6 directors run together
All 17 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 March 2025Full accountsAudited

Turnover

£134.2m

+1.2% from £132.7m

Profit before tax

£10.6m

+2.9% from £10.3m

Net assets

£759k

Up £9.50m from −£8.74m

Cash at bank

£12.4m

−24% from £16.2m

Turnover and profit

In the full report: all 6 years of accounts

Every year from 2020 to 2025
Both charts, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 06803008. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Imagine Cruising’s history from the FCA register and Companies House, newest first.

Key events (3) All events (33)

2016

6 April 2016

Imagine Enterprises Limited took control (75–100% of shares)

Companies House

2014

4 February 2014

Became an introducer appointed representative

FCA register

2009

27 January 2009

Incorporated at Companies House

Companies House

In the full report: all 33 events

All 33 events in its history (3 shown here)
Every director appointment and resignation: 30

Firms connected to Imagine Cruising

Other FCA-listed firms that share a director, phone number or address with Imagine Cruising. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Imagine Cruising

Other firms of the same type (insurance broker), nearest first.

In Richmond

Martin NicholsRichmondAppointed representative Focus Financial (NE) LtdRichmondAppointed representative Mayfair Risk Solutions LimitedRichmondAppointed representative Cosmos Tours LimitedRichmondAppointed representative Swaleview Caravan ParkRichmondAppointed representative Eleos Life LimitedRichmondAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Imagine Cruising

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

7 other companies its directors have run, named
3 background checks on its contact details
6 years of accounts, charted
All 33 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Imagine Cruising Limited FCA authorised?

Imagine Cruising Limited (FRN 615324) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Imagine Cruising?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Imagine Cruising Limited (FRN 615324) introduces customers to Just Insurance Agents Limited (FRN 610022). Any regulated advice or arranging is done by the principal, not Imagine Cruising. Example: if Imagine Cruising refers you to a financial adviser, the advice should come from the principal firm, not from Imagine Cruising itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Imagine Cruising’s phone number and website?

The FCA register lists the phone number 0844 372 2339 and the website imaginecruising.co.uk for Imagine Cruising. If you were given different contact details, use these to check with the firm before going any further.

Is Imagine Cruising a scam or clone?

Imagine Cruising is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Imagine Cruising?

Protection works through Just Insurance Agents Limited, the principal firm responsible for Imagine Cruising's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Imagine Cruising?

Imagine Cruising is owned by Imagine Enterprises Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.

Who runs Imagine Cruising?

Companies House lists 6 directors of Imagine Cruising: Sarah Elizabeth Seddon, Meeta Chhaganlal Bromley, John Constantine Bevan, Lesley Anne Rollo, Stephen John Morrish and David Anthony John Roberts.

How long has Imagine Cruising been in business?

The company was formed on 27 January 2009.

What do Imagine Cruising’s latest accounts show?

Its latest accounts, to 31 March 2025, show turnover of £134.2m (+1.2% from £132.7m) and profit before tax of £10.6m (+2.9% from £10.3m).