Imagine Mortgages Limited
Reference number: 921355
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Authorised by the FCA
This firm is on the FCA register and authorised to carry out regulated activities.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
White Collar Factory, 1 Old Street Yard, Office 2.02, London, EC1Y 8AF, United Kingdom
In the full report: 3 background checks
- When generationhome.com first appeared online, and whether it can receive email
- What kind of line 0330 808 1791 is
- Who else gives the postcode EC1Y 8AF
Other names (3)
If you were contacted under any of these names, it is this firm.
- Generation Home Trading name: A name it trades under now.
- Gen H Trading name: A name it trades under now.
- IMAGINE Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Give regulated advice FSCS may applyA claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
- Advise on or arrange mortgages FSCS may applyMortgage advice and arranging may be FSCS-covered, up to the limit that applies.
- Lend or arrange credit No FSCS coverConsumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
- Administering a regulated mortgage contract
- Advising on regulated mortgage contracts
- Entering into a regulated mortgage contract as lender
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11465987 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 July 2018 (8 years old)
- Registered office
- White Collar Factory 1 Old Street Yard, Office 2.02, London, EC1Y 8AF, United Kingdom
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Anthony John Ward | Director | May 1957 | 31 Jul 2020 | None |
| David Aiden Lundholm | Director | Aug 1961 | 4 Jan 2024 | 18 other companies |
| Graham Douglas Mcclelland | Director | Dec 1982 | 7 Mar 2024 | 1 other company |
| Peter Charles Walker | Director | Oct 1963 | 8 May 2024 | 14 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 33
- closed down
- 12
- went insolvent
- 1
In the full report: all 33 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- The one that went into liquidation or administration
- The 5 on the FCA register, including one no longer authorised
- All 10 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£4.98m
No earlier figure to compare
Employees (average)
11
No earlier figure to compare
Owed within a year
£106k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11465987. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Imagine Mortgages’s history from the FCA register and Companies House, newest first.
2026
13 April 2026
- Legal & General Partnership Holdings Limited became a part-owner (25–50% of shares)
Companies House
2021
12 March 2021
- William Henry Guy Rice stopped being a part-owner
Companies House
2020
15 September 2020
- Regulated by the FCA from this date
- Became authorised by the FCA
FCA register
2018
16 July 2018
- Incorporated at Companies House
- William Henry Guy Rice became a part-owner (25–50% of shares)
Companies House
In the full report: all 28 events
- All 28 events in its history (6 shown here)
- Every director appointment and resignation: 16
Firms connected to Imagine Mortgages
Other FCA-listed firms that share a director, phone number or address with Imagine Mortgages. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share a director
- 1
- share its postcode
- 2
In the full report: all 3 connected firms, named
- How each is linked: shared directors (1), the same postcode (2)
- Who links each one: the named directors, with dates
- 4 past links through former directors
Firms like Imagine Mortgages
Other firms of the same type (mortgage lender), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Imagine Mortgages
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 33 other companies its directors have run, named
- 3 background checks on its contact details
- All 28 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Imagine Mortgages Limited FCA authorised?
What is Imagine Mortgages’ phone number and website?
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Who runs Imagine Mortgages?
How long has Imagine Mortgages been in business?
What do Imagine Mortgages’ latest accounts show?
Does Imagine Mortgages use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Check your FSCS cover fscs.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk