Infinity Financial Advice Limited

Reference number: 611517

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Openwork Limited Reference number: 408285 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Infinity Financial Advice Limited (FRN 611517) is an AR of Openwork Limited (FRN 408285). When you use Infinity Financial Advice's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Infinity Financial Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0330 223 1113

  • Address

    19-21 Market Street, Stourbridge, West Midlands, DY8 1AB, United Kingdom

In the full report: 2 background checks

  • What kind of line 0330 223 1113 is
  • Who else gives the postcode DY8 1AB
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Openwork Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08783430
Company status
Active
Company type
Private limited company
Incorporated
20 November 2013 (12 years old)
Registered office
Suite 15g, The Saturn Centre Spring Road, Ettingshall, Wolverhampton, WV4 6JX, England
Nature of business
  • Activities of mortgage finance companies (SIC 64922)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
James Edward Sutton Director Sep 1982 20 Nov 2013 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 November 2025Small company accountsNot audited

Net assets

£593k

No earlier figure to compare

Cash at bank

£176k

No earlier figure to compare

Employees (average)

12

No earlier figure to compare

Owed within a year

£20.6k

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08783430. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Infinity Financial Advice’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • James Edward Sutton took control (75–100% of shares)

Companies House

2013

11 December 2013

  • Became an appointed representative

FCA register

20 November 2013

  • Incorporated at Companies House
  • James Edward Sutton appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Infinity Financial Advice

Other firms of the same type (insurance broker), nearest first.

In Stourbridge

C P Griffiths IFA LimitedStourbridgeAppointed representativeEotey LtdStourbridgeAppointed representativeGravity Risk Services LimitedStourbridgeAuthorisedInsurance 2 Day Insurance Services LimitedStourbridgeAuthorisedJrw Risk Solutions LimitedStourbridgeAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Infinity Financial Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • All 4 events in its history

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Frequently asked questions about this firm

Is Infinity Financial Advice Limited FCA authorised?
Infinity Financial Advice Limited (FRN 611517) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Infinity Financial Advice?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Infinity Financial Advice Limited (FRN 611517) is an AR of Openwork Limited (FRN 408285). When you use Infinity Financial Advice's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Infinity Financial Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Infinity Financial Advice’s phone number?
The FCA register lists the phone number 0330 223 1113 for Infinity Financial Advice. If you were given different contact details, use these to check with the firm before going any further.
Is Infinity Financial Advice a scam or clone?
Infinity Financial Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Infinity Financial Advice?
Protection works through Openwork Limited, the principal firm responsible for Infinity Financial Advice's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Infinity Financial Advice?
Companies House lists one person with significant control of Infinity Financial Advice: Mr James Edward Sutton (75–100% of shares).
Who runs Infinity Financial Advice?
Companies House lists one director of Infinity Financial Advice: James Edward Sutton.
How long has Infinity Financial Advice been in business?
The company was formed on 20 November 2013.
What do Infinity Financial Advice’s latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of £593k (no earlier figure to compare) and cash at bank of £176k (no earlier figure to compare).

Sources and links

The full report on Infinity Financial Advice Limited

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