Insurify Ltd

Reference number: 998022

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

MEDICAL INSURANCE CONSULTANTS LTD. Reference number: 309026 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Insurify Ltd (FRN 998022) is an AR of MEDICAL INSURANCE CONSULTANTS LTD. (FRN 309026). When you use Insurify's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Insurify, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07767 967998

  • Address

    128 City Road, London, EC1V 2NX, United Kingdom

In the full report: 2 background checks, 1 thing worth a closer look

  • What kind of line 07767 967998 is
  • Whether EC1V 2NX is a shared office: 213 other firms give it
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Medical Insurance Consultants Ltd., the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14853743
Company status
Active
Company type
Private limited company
Incorporated
8 May 2023 (3 years old)
Registered office
128 City Road, London, EC1V 2NX, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Rikhil Ruparelia Director Mar 1991 26 May 2026 7 other companies
Victoria Rachell Ruparelia (Dr) Director Jan 1992 21 Jun 2026 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
2
run together
2

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 2 directors run together
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Filed accounts and finances

Year to 31 May 2025Micro-entity accountsNot audited

Net assets

£0

−100% from £4,793

Employees (average)

1

Same as 1

Net assets

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14853743. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Insurify’s history from the FCA register and Companies House, newest first.

Key events (3) All events (7)

2023

15 June 2023

  • Became an appointed representative

FCA register

8 May 2023

  • Incorporated at Companies House
  • Victoria Rachell Ruparelia took control (75–100% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (3 shown here)
  • Every director appointment and resignation: 4
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Firms like Insurify

Other firms of the same type (insurance broker), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Insurify

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 2 background checks on its contact details, 1 flagged
  • All 7 events in its history

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Frequently asked questions about this firm

Is Insurify Ltd FCA authorised?
Insurify Ltd (FRN 998022) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Insurify?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Insurify Ltd (FRN 998022) is an AR of MEDICAL INSURANCE CONSULTANTS LTD. (FRN 309026). When you use Insurify's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Insurify, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Insurify’s phone number?
The FCA register lists the phone number 07767 967998 for Insurify. If you were given different contact details, use these to check with the firm before going any further.
Is Insurify a scam or clone?
Insurify is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Insurify?
Protection works through Medical Insurance Consultants Ltd., the principal firm responsible for Insurify's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Insurify?
Companies House lists one person with significant control of Insurify: Dr Victoria Rachell Ruparelia (75–100% of shares).
Who runs Insurify?
Companies House lists 2 directors of Insurify: Rikhil Ruparelia and Victoria Rachell Ruparelia (Dr).
How long has Insurify been in business?
The company was formed on 8 May 2023.
What do Insurify’s latest accounts show?
Its latest accounts, to 31 May 2025, show net assets of £0 (−100% from £4,793).

Sources and links

The full report on Insurify Ltd

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