Intelligent Financial Advisory Services Ltd: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 1 year
Protected through the principal
No FCA actions
Active company since 2024
Accounts filed up to 30 November 2025

Responsible principal firm

ValidPath Limited Reference number: 197107 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
INTELLIGENT FINANCIAL ADVISORY SERVICES LTD (FRN 1034243) is an AR of ValidPath Limited (FRN 197107). When you use INTELLIGENT FINANCIAL ADVISORY SERVICES's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from INTELLIGENT FINANCIAL ADVISORY SERVICES, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

07973 367882
Address

Two Gates Narrow Lane, Wymeswold, Loughborough, Leicestershire, LE12 6SD, United Kingdom

In the full report: 2 background checks

What kind of line 07973 367882 is
Who else gives the postcode LE12 6SD

FCA permissions and consumer protection

Protection through the principal firm
Protection works through ValidPath Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 16105350 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 27 November 2024 (1 year old)
Registered office: Two Gates Narrow Lane, Wymeswold, Loughborough, LE12 6SD, England
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Brian Stephen Emerton	Director	Sep 1960	27 Nov 2024	7 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 7
closed down: 2
went insolvent: 3

In the full report: all 7 companies, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
The 3 that went into liquidation or administration
The one on the FCA register

Filed accounts and finances

Year to 30 November 2025Dormant company accountsNot audited

Net assets

£1

No earlier figure to compare

Cash at bank

£1

No earlier figure to compare

These accounts were filed as dormant: the company reported no significant trading in the period.

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 16105350. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Intelligent Financial Advisory Services’s history from the FCA register and Companies House, newest first.

2025

22 May 2025

Became an appointed representative

FCA register

2024

27 November 2024

Incorporated at Companies House
Brian Stephen Emerton took control (75–100% of shares)
Brian Stephen Emerton appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Intelligent Financial Advisory Services

Other FCA-listed firms that share a director, phone number or address with Intelligent Financial Advisory Services. A link shows who the firm is tied to, not whether either can be trusted.

past link: 1

In the full report: all 0 connected firms, named

1 past link through former directors

Firms like Intelligent Financial Advisory Services

Other firms of the same type (financial adviser), nearest first.

In Loughborough

David BlissettLoughboroughAppointed representative Foundations Financial Planning LtdLoughboroughAppointed representative Frances BryanLoughboroughAppointed representative Gary BuckleyLoughboroughAppointed representative Knights Row Commercial Finance LimitedLoughboroughAppointed representative Michael ColeLoughboroughAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Intelligent Financial Advisory Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

7 other companies its directors have run, named
2 background checks on its contact details
All 4 events in its history

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Frequently asked questions about this firm

Is Intelligent Financial Advisory Services Ltd FCA authorised?

Intelligent Financial Advisory Services Ltd (FRN 1034243) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Intelligent Financial Advisory Services?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Intelligent Financial Advisory Services Ltd (FRN 1034243) is an AR of ValidPath Limited (FRN 197107). When you use Intelligent Financial Advisory Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Intelligent Financial Advisory Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Intelligent Financial Advisory Services’ phone number?

The FCA register lists the phone number 07973 367882 for Intelligent Financial Advisory Services. If you were given different contact details, use these to check with the firm before going any further.

Is Intelligent Financial Advisory Services a scam or clone?

Intelligent Financial Advisory Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Intelligent Financial Advisory Services?

Protection works through ValidPath Limited, the principal firm responsible for Intelligent Financial Advisory Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Intelligent Financial Advisory Services?

Companies House lists one person with significant control of Intelligent Financial Advisory Services: Mr Brian Stephen Emerton (75–100% of shares).

Who runs Intelligent Financial Advisory Services?

Companies House lists one director of Intelligent Financial Advisory Services: Brian Stephen Emerton.

How long has Intelligent Financial Advisory Services been in business?

The company was formed on 27 November 2024.

What do Intelligent Financial Advisory Services’ latest accounts show?

Its latest accounts, to 30 November 2025, show net assets of £1 (no earlier figure to compare) and cash at bank of £1 (no earlier figure to compare).