Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 July 2025
Responsible principal firm
Key Commercial Finance Solutions Ltd Reference number: 673419 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- JW Business Lending Solutions Limited (FRN 1044849) is an AR of Key Commercial Finance Solutions Ltd (FRN 673419). When you use JW Business Lending Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from JW Business Lending Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
100 Baptist End Road, Dudley, Dudley, DY2 9DJ, United Kingdom
In the full report: 3 background checks
- When jwbls.co.uk first appeared online, and whether it can receive email
- What kind of line 07917 010276 is
- Who else gives the postcode DY2 9DJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Key Commercial Finance Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14991235 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 July 2023 (3 years old)
- Registered office
- 100 Baptist End Road 100 Baptist End Road, Dudley, DY2 9DJ, England
- Nature of business
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- Other education not elsewhere classified (SIC 85590)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Johnathan Henry Watts | Director | Jan 1987 | 10 Jul 2023 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£3,219
No earlier figure to compare
Employees (average)
0
No earlier figure to compare
Owed within a year
£3,500
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14991235. Figures are exactly as filed; nothing is estimated.
Key dates in its history
JW Business Lending Solutions’s history from the FCA register and Companies House, newest first.
2025
3 December 2025
- Became an appointed representative
FCA register
2023
10 July 2023
- Incorporated at Companies House
- Johnathan Henry Watts took control (75–100% of shares)
- Johnathan Henry Watts appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like JW Business Lending Solutions
Other firms of the same type (mortgage adviser or broker), nearest first.
In Dudley
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on JW Business Lending Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is JW Business Lending Solutions Limited FCA authorised?
What does appointed representative mean for JW Business Lending Solutions?
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Who runs JW Business Lending Solutions?
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What do JW Business Lending Solutions’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk