Keith Brace Wealth Management Ltd

Reference number: 575745

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Keith Brace Wealth Management Ltd (FRN 575745) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Keith Brace Wealth Management's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Keith Brace Wealth Management, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When bracefinancialwellbeing.co.uk first appeared online, and whether it can receive email
  • What kind of line 01327 844433 is
  • Who else gives the postcode NN6 7XW
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Brace Financial Wellbeing Trading name
  • Brace Wealth Management Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07410366
Company status
Active
Company type
Private limited company
Incorporated
18 October 2010 (16 years old)
Registered office
Carlton House, High Street, Higham Ferrers, Northamptonshire, NN10 8BW
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Keith Richard Brace Director Dec 1966 18 Oct 2010 None
Mandy Christine Brace Director Dec 1966 12 Jan 2011 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Total equity

£68.2k

−23% from £88.8k

Employees (average)

4

Same as 4

Owed within a year

£76.2k

−4.6% from £79.9k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07410366. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Keith Brace Wealth Management’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2016

6 April 2016

  • Keith Richard Brace became a part-owner (25–50% of shares)
  • Mandy Christine Brace became a part-owner (25–50% of shares)

Companies House

2012

22 February 2012

  • Became an appointed representative

FCA register

2010

18 October 2010

  • Incorporated at Companies House

Companies House

In the full report: all 9 events

  • All 9 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms like Keith Brace Wealth Management

Other firms of the same type (financial adviser), nearest first.

In the Northampton (NN) postcode area

Accuma Financial Planning LtdNorthamptonAppointed representativeAll Saints Financial LLPNorthamptonAppointed representativeAttain Financial Solutions LtdWellingboroughAppointed representativeBarfield Financial Advisors LtdNorthamptonAppointed representativeBarfield Wealth LtdNorthamptonAppointed representativeBethani BruceBrackleyAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Keith Brace Wealth Management

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 9 events in its history

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Frequently asked questions about this firm

Is Keith Brace Wealth Management Ltd FCA authorised?
Keith Brace Wealth Management Ltd (FRN 575745) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Keith Brace Wealth Management?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Keith Brace Wealth Management Ltd (FRN 575745) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Keith Brace Wealth Management's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Keith Brace Wealth Management, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Keith Brace Wealth Management’s phone number and website?
The FCA register lists the phone number 01327 844433 and the website bracefinancialwellbeing.co.uk for Keith Brace Wealth Management. If you were given different contact details, use these to check with the firm before going any further.
Is Keith Brace Wealth Management a scam or clone?
Keith Brace Wealth Management is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Keith Brace Wealth Management?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Keith Brace Wealth Management's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Keith Brace Wealth Management?
Companies House lists 2 people with significant control of Keith Brace Wealth Management: Mrs Mandy Christine Brace (25–50% of shares) and Mr Keith Richard Brace (25–50% of shares).
Who runs Keith Brace Wealth Management?
Companies House lists 2 directors of Keith Brace Wealth Management: Keith Richard Brace and Mandy Christine Brace.
How long has Keith Brace Wealth Management been in business?
The company was formed on 18 October 2010.
What do Keith Brace Wealth Management’s latest accounts show?
Its latest accounts, to 30 September 2025, show total equity of £68.2k (−23% from £88.8k).
Does Keith Brace Wealth Management use any other names?
It trades as Brace Financial Wellbeing. It has previously used the name Brace Wealth Management.

Sources and links

The full report on Keith Brace Wealth Management Ltd

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