Kereds Advisory Limited

Reference number: 1052477

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

HL Partnership Limited Reference number: 303397 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Kereds Advisory Limited (FRN 1052477) is an AR of HL Partnership Limited (FRN 303397). When you use Kereds Advisory's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Kereds Advisory, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07817 527714

  • Address

    Rookery Nook, Drayton Lane, Horsford, Norwich, Norfolk, NR10 3AN, United Kingdom

In the full report: 2 background checks

  • What kind of line 07817 527714 is
  • Who else gives the postcode NR10 3AN
Instant PDF download
Other names (1)

If you were contacted under any of these names, it is this firm.

  • Kereds Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through HL Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16965415
Company status
Active
Company type
Private limited company
Incorporated
15 January 2026 (less than a year old)
Registered office
Rookery Nook Drayton Lane, Horsford, Norwich, NR10 3AN, England
Nature of business
  • Activities of mortgage finance companies (SIC 64922)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Howard Trevor Jones Director May 1987 15 Jan 2026 7 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
1
still active
6

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
Instant PDF download

Key dates in its history

Kereds Advisory’s history from the FCA register and Companies House, newest first.

2026

27 March 2026

  • Became an appointed representative
  • Began trading as "Kereds"

FCA register

16 January 2026

  • Kereds Financial Limited took control (75–100% of shares)

Companies House

15 January 2026

  • Incorporated at Companies House
  • Howard Trevor Jones took control (75–100% of shares)
  • Howard Trevor Jones appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Kereds Advisory

Other firms of the same type (insurance broker), nearest first.

In Norwich

Anglian Mortgages LtdNorwichAppointed representativeArnolds Keys LLPNorwichAppointed representativeBaylon Philips Financial Solutions LtdNorwichAppointed representativeBlue Button Legal Indemnities LimitedNorwichAppointed representativeCoverIQ LtdNorwichAppointed representativeEdwin Watson PartnershipNorwichAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Kereds Advisory

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 6 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Kereds Advisory Limited FCA authorised?
Kereds Advisory Limited (FRN 1052477) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Kereds Advisory?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Kereds Advisory Limited (FRN 1052477) is an AR of HL Partnership Limited (FRN 303397). When you use Kereds Advisory's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Kereds Advisory, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Kereds Advisory’s phone number?
The FCA register lists the phone number 07817 527714 for Kereds Advisory. If you were given different contact details, use these to check with the firm before going any further.
Is Kereds Advisory a scam or clone?
Kereds Advisory is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Kereds Advisory?
Protection works through HL Partnership Limited, the principal firm responsible for Kereds Advisory's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Kereds Advisory?
Kereds Advisory is owned by Kereds Financial Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 16 January 2026.
Who runs Kereds Advisory?
Companies House lists one director of Kereds Advisory: Howard Trevor Jones.
How long has Kereds Advisory been in business?
The company was formed on 15 January 2026.
Does Kereds Advisory use any other names?
It trades as Kereds.

Sources and links

The full report on Kereds Advisory Limited

£19.99 · Instant PDF download

Loading secure checkout…