Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED Reference number: 312878 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Kings Healthcare Advisors Limited (FRN 495176) is an AR of BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED (FRN 312878). When you use Kings Healthcare Advisors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Kings Healthcare Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Unit 40, Highfield Drive, Innovation Centre, St Leonards on Sea, East Sussex, TN38 9UH, United Kingdom
In the full report: 2 background checks
- What kind of line 01424 730987 is
- Who else gives the postcode TN38 9UH
Other names (3)
If you were contacted under any of these names, it is this firm.
- Kings Healthcare Trading name: A name it trades under now.
- Joanne King Former name: A name it was registered under before.
- Kings Healthcare Advisers Limited Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Brown & Brown Health and Employee Benefits Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16403308 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 April 2025 (1 year old)
- Registered office
- Unit 40 Innovation Centre, Highfield Drive, St. Leonards-On-Sea, TN38 9UH, England
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Joanne King | Director | Feb 1971 | 23 Apr 2025 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Key dates in its history
Kings Healthcare Advisors’s history from the FCA register and Companies House, newest first.
2026
16 February 2026
- Changed its registered name from "Kings Healthcare Advisers Limited"
FCA register
6 February 2026
- Changed its registered name from "Joanne King"
FCA register
2025
23 April 2025
- Incorporated at Companies House
- Anj Advisors Ltd became the majority owner (50–75% of shares)
Companies House
2009
22 January 2009
- Became an appointed representative
FCA register
In the full report: all 11 events
- All 11 events in its history (5 shown here)
- Every director appointment and resignation: 5
Firms like Kings Healthcare Advisors
Other firms of the same type (insurance broker), nearest first.
In the Tonbridge (TN) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Kings Healthcare Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 11 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk