Kings Healthcare Advisors Limited

Reference number: 495176

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Kings Healthcare Advisors Limited (FRN 495176) is an AR of BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED (FRN 312878). When you use Kings Healthcare Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Kings Healthcare Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01424 730987

  • Address

    Unit 40, Highfield Drive, Innovation Centre, St Leonards on Sea, East Sussex, TN38 9UH, United Kingdom

In the full report: 2 background checks

  • What kind of line 01424 730987 is
  • Who else gives the postcode TN38 9UH
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Kings Healthcare Trading name: A name it trades under now.
  • Joanne King Former name: A name it was registered under before.
  • Kings Healthcare Advisers Limited Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Brown & Brown Health and Employee Benefits Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
23 April 2025 (1 year old)
Registered office
Unit 40 Innovation Centre, Highfield Drive, St. Leonards-On-Sea, TN38 9UH, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Joanne King Director Feb 1971 23 Apr 2025 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 3 people who have ever been directors, with their dates
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Key dates in its history

Kings Healthcare Advisors’s history from the FCA register and Companies House, newest first.

2026

16 February 2026

  • Changed its registered name from "Kings Healthcare Advisers Limited"

FCA register

6 February 2026

  • Changed its registered name from "Joanne King"

FCA register

2025

23 April 2025

  • Incorporated at Companies House
  • Anj Advisors Ltd became the majority owner (50–75% of shares)

Companies House

2009

22 January 2009

  • Became an appointed representative

FCA register

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 5
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Firms like Kings Healthcare Advisors

Other firms of the same type (insurance broker), nearest first.

In the Tonbridge (TN) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Kings Healthcare Advisors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • All 11 events in its history

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Frequently asked questions about this firm

Is Kings Healthcare Advisors Limited FCA authorised?
Kings Healthcare Advisors Limited (FRN 495176) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Kings Healthcare Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Kings Healthcare Advisors Limited (FRN 495176) is an AR of BROWN & BROWN HEALTH AND EMPLOYEE BENEFITS LIMITED (FRN 312878). When you use Kings Healthcare Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Kings Healthcare Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Kings Healthcare Advisors’ phone number?
The FCA register lists the phone number 01424 730987 for Kings Healthcare Advisors. If you were given different contact details, use these to check with the firm before going any further.
Is Kings Healthcare Advisors a scam or clone?
Kings Healthcare Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Kings Healthcare Advisors?
Protection works through Brown & Brown Health and Employee Benefits Limited, the principal firm responsible for Kings Healthcare Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Kings Healthcare Advisors?
Kings Healthcare Advisors is owned by Anj Advisors Ltd, which holds 50–75% of shares, 50–75% of votes and can appoint and remove the board, since 23 April 2025.
Who runs Kings Healthcare Advisors?
Companies House lists one director of Kings Healthcare Advisors: Joanne King.
How long has Kings Healthcare Advisors been in business?
The company was formed on 23 April 2025.
Does Kings Healthcare Advisors use any other names?
It trades as Kings Healthcare. It has previously used 2 other names: Joanne King and Kings Healthcare Advisers Limited.

Sources and links

The full report on Kings Healthcare Advisors Limited

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